Is the XR8B good for gaming?

Yes. It has a 120Hz panel, VRR and HDMI 2.1 inputs, so it handles PS5 and Xbox Series X at 4K120. Input lag is low in game mode.

How does it compare with LG's C-series OLED?

Both use OLED panels with similar contrast and viewing angles. Sony tends to edge ahead on motion and upscaling, while LG offers four full HDMI 2.1 ports and more gaming features.

Will it work in a bright room?

It handles normal rooms well, but OLED peak brightness is lower than Mini-LED sets. In a room with direct sunlight, a Mini-LED model may hold up better.

Does it support NextGen TV?

Yes. The tuner covers ATSC 3.0 alongside ATSC and ClearQAM, so it can receive NextGen TV broadcasts where available.

The TV, its stand, remote, power cable and setup guide. A wall mount is not included, but the set uses a standard 300 x 300 mm VESA pattern.

Yes. It uses a 300 x 300 mm VESA mount. The stand is removable, and the panel is thin enough for a low-profile wall bracket.

Where is the Sony BRAVIA XR8B OLED 65-inch cheapest?

At Walmart, for $1,399.99, 18% under what the other stores charge, as of our latest check.

Where can I buy the Sony BRAVIA XR8B OLED 65-inch?

6 stores we checked sell it, including Best Buy, Sony, Abt Electronics & Appliances, Merlin's TV & Appliance, Target.

Sony BRAVIA XR8B OLED 65-inch

Best price now

Sony BRAVIA XR8B OLED 65-inch

Best price now

77"

$2,498.00

$1,399.99at WalmartObserved Nov 8, 2026, 7:46 AM

18% under what the other stores charge

Compared across 6 stores. Prices are checked against each store and labelled with when.

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Price facts

Last seen at $1,399.99 at Walmart on Nov 8.
Checked at 6 stores.

Our take on the Sony BRAVIA XR8B OLED 65-inch

The BRAVIA XR8B is Sony's 65-inch 4K OLED, built around self-lit pixels for near-infinite contrast and wide viewing angles. It runs at 120Hz with VRR and HDR, and carries four HDMI ports plus ATSC 3.0 for NextGen TV. Sony's processing and the Cognitive Processor XR give it strong motion handling and upscaling, which is where it pulls ahead of cheaper OLEDs from Hisense and TCL. It suits movie and sports viewers who want deep blacks and a clean design, though LG's C-series OLEDs offer similar panel quality and often more gaming features for less.

Best forMovie and streaming viewers who want deep blacksSports fans who need smooth 120Hz motionLiving rooms with wide seating anglesGamers with a PS5 or Xbox who want VRR

Pros

OLED panel with over 8 million self-lit pixels and near-infinite contrast
120Hz refresh with VRR for smooth motion and gaming
Four HDMI ports, including 4K120-capable inputs
ATSC 3.0 tuner for NextGen TV broadcasts
Wide 178-degree viewing angle keeps color consistent off-axis
Sony's XR processing handles upscaling and motion well

Cons

Peak brightness trails Mini-LED rivals in bright rooms
OLED risk of permanent image retention with static logos
Only two HDMI 2.1 ports on most XR8B sizes
Stand design and setup take some care to position
Fewer gaming extras than LG's C-series at the same panel level

Sony BRAVIA XR8B OLED 65-inch prices at every store

WalmartNew
In stock
$1,399.99Observed Nov 8, 2026, 7:46 AM
Visit Walmart
Best BuyNew
In stock
$1,698.00Observed Nov 8, 2026, 8:44 AM
Visit Best Buy
Abt Electronics & AppliancesNew
In stock
$1,698.00Observed Nov 8, 2026, 8:44 AM
Visit Abt Electronics & Appliances
SonyNew
In stock
$1,699.99Observed Nov 8, 2026, 8:44 AM
Visit Sony
Merlin's TV & ApplianceNew
In stock
$1,699.99Observed Nov 8, 2026, 8:44 AM
Visit Merlin's TV & Appliance
TargetNew
In stock
$1,818.00Observed Nov 8, 2026, 8:44 AM
Visit Target

Sony BRAVIA XR8B OLED 65-inch price history

Lowest price we've seen: $1,399.99 on Nov 8 at Walmart. Tracked across 6 stores since Nov 8.

What reviewers say

Owners and reviewers rate the XR8B highly for picture quality, contrast and motion, and call it one of the better OLEDs for film and sport. Complaints center on brightness in sunny rooms and the limited number of full-bandwidth HDMI 2.1 inputs.

What people mention

Picture qualityPraisedOwners say the OLED panel delivers deep blacks and rich color in dark scenes.
MotionPraisedReviewers note smooth handling of sports and fast action at 120Hz.
BrightnessCriticisedSome owners find it dimmer than Mini-LED sets in bright, sunlit rooms.
HDMI portsMixedFour inputs are welcome, but only two support full HDMI 2.1 features.
Viewing anglePraisedPicture stays consistent from the sides, which suits wide seating.
Burn-inCriticisedOwners worry about image retention with static logos and news tickers.

Specifications

Network Functionality: Smart TV, Streaming
Supported Resolutions: 4K
Smart TV: Yes
HDMI Ports: 4
Internet Streaming Services: Netflix, Sony Pictures Core
Network Connectivity: Ethernet, Wi-Fi
Video Interface: HDMI

Questions and answers

Is the XR8B good for gaming?: Yes. It has a 120Hz panel, VRR and HDMI 2.1 inputs, so it handles PS5 and Xbox Series X at 4K120. Input lag is low in game mode.
How does it compare with LG's C-series OLED?: Both use OLED panels with similar contrast and viewing angles. Sony tends to edge ahead on motion and upscaling, while LG offers four full HDMI 2.1 ports and more gaming features.
Will it work in a bright room?: It handles normal rooms well, but OLED peak brightness is lower than Mini-LED sets. In a room with direct sunlight, a Mini-LED model may hold up better.
Does it support NextGen TV?: Yes. The tuner covers ATSC 3.0 alongside ATSC and ClearQAM, so it can receive NextGen TV broadcasts where available.
What's in the box?: The TV, its stand, remote, power cable and setup guide. A wall mount is not included, but the set uses a standard 300 x 300 mm VESA pattern.
Can I wall-mount it?: Yes. It uses a 300 x 300 mm VESA mount. The stand is removable, and the panel is thin enough for a low-profile wall bracket.
Where is the Sony BRAVIA XR8B OLED 65-inch cheapest?: At Walmart, for $1,399.99, 18% under what the other stores charge, as of our latest check.
Where can I buy the Sony BRAVIA XR8B OLED 65-inch?: 6 stores we checked sell it, including Best Buy, Sony, Abt Electronics & Appliances, Merlin's TV & Appliance, Target.