Is the Sony BRAVIA XR8B worth it compared to other OLED TVs?

Yes, if you value Sony's processing and accurate colors. It competes closely with LG's OLEDs but offers unique features like the multi-position stand and ATSC 3.0 tuner.

Does the XR8B support 4K at 120Hz for gaming?

Yes, it has HDMI 2.1 ports that support 4K at 120Hz, along with VRR and ALLM for a responsive gaming experience.

What is the risk of burn-in on this OLED TV?

OLED TVs can experience burn-in with prolonged static images, but modern models like the XR8B have features to mitigate it. It's best to vary content and avoid static logos for extended periods.

Can I mount the XR8B on a wall?

Yes, it uses a standard 300 x 300 mm VESA mount, so it can be wall-mounted with a compatible bracket.

What streaming services are built in?

It runs Google TV, so it includes Netflix, YouTube, Disney+, and other popular apps, plus Sony Pictures Core.

Where is the Sony BRAVIA XR8B OLED 77-inch cheapest?

At B&H Photo-Video-Audio, for $2,498.00, as of our latest check.

Where can I buy the Sony BRAVIA XR8B OLED 77-inch?

8 stores we checked sell it, including B&H Photo-Video-Audio, Sears, Schaefer's, Jetson's Appliance, Secondipity.

Sony BRAVIA XR8B OLED 77-inch

Best price now

Sony BRAVIA XR8B OLED 77-inch

Best price now

77"

$2,498.00

$2,498.00at B&H Photo-Video-AudioObserved Nov 8, 2026, 7:46 AM

Compared across 8 stores. Prices are checked against each store and labelled with when.

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Price facts

Last seen at $2,498.00 at B&H Photo-Video-Audio on Nov 8.
Checked at 8 stores.

Our take on the Sony BRAVIA XR8B OLED 77-inch

The Sony BRAVIA XR8B is a 77-inch 4K OLED TV with a 120Hz panel, four HDMI ports, and Google TV. It delivers perfect blacks and wide viewing angles, and supports ATSC 3.0 and variable refresh rate for gaming. Compared to rivals like LG's C-series, it offers similar OLED picture quality but adds Sony's superior processing and a unique underlay stand with multiple positions. Reviewers praise its cinematic picture and natural colors, though some note that OLED brightness is limited in very bright rooms.

Best forMovie loversGamersLarge living roomsDesign-conscious buyers

Pros

Perfect blacks and infinite contrast
Wide viewing angles
120Hz refresh rate with VRR support
Four HDMI ports including HDMI 2.1
ATSC 3.0 tuner for NextGen TV

Cons

Peak brightness lower than high-end LED TVs
Risk of permanent burn-in with static content
Stand may require wide furniture

Sony BRAVIA XR8B OLED 77-inch prices at every store

SecondipityRefurbished
In stock
$1,399.99Observed Nov 7, 2026, 8:24 AM
Visit Secondipity
B&H Photo-Video-AudioNew
In stock
$2,498.00Observed Nov 8, 2026, 7:46 AM
Visit B&H Photo-Video-Audio
Schaefer'sNew
In stock
$2,499.99Observed Nov 7, 2026, 9:46 AM
Visit Schaefer's
Jetson's ApplianceNew
In stock
$2,499.99Observed Nov 7, 2026, 9:46 AM
Visit Jetson's Appliance
SearsNew
In stock
$4,493.70Observed Nov 8, 2026, 7:46 AM
Visit Sears
Grand Appliance and TVNew
Out of stock
$2,499.99Observed Nov 7, 2026, 8:24 AM
Visit Grand Appliance and TV
M&H Appliance Sales and ServiceNew
Out of stock
$2,499.99Observed Nov 7, 2026, 8:24 AM
Visit M&H Appliance Sales and Service
CDWNew
Out of stock
$2,645.99Observed Nov 7, 2026, 8:24 AM
Visit CDW

Sony BRAVIA XR8B OLED 77-inch price history

$2,499.99$2,498.00

Nov 7Nov 8

Lowest price we've seen: $2,498.00 on Nov 8 at B&H Photo-Video-Audio; highest $2,499.99 on Nov 7. Tracked across 7 stores since Nov 7.

What reviewers say

Reviewers and owners consistently praise the XR8B's outstanding picture quality, deep blacks, and wide viewing angles. Many highlight its natural color accuracy and strong gaming features. Some criticize its peak brightness and potential for burn-in.

What people mention

Picture qualityPraisedReviewers rave about the perfect blacks and infinite contrast of the OLED panel.
BrightnessMixedSome find it bright enough for most rooms, but others note it struggles in very bright environments.
Gaming featuresPraisedOwners appreciate the 120Hz refresh rate and VRR support for smooth gaming.
Burn-in riskCriticisedA few reviewers mention concerns about static content causing permanent burn-in.
DesignPraisedThe underlay stand and seamless edge are often highlighted as attractive and versatile.

Specifications

Network Functionality: Smart TV, Streaming
Supported Resolutions: 4K
Smart TV: Yes
HDMI Ports: 4
Internet Streaming Services: Netflix, Sony Pictures Core
Network Connectivity: Ethernet, Wi-Fi
Video Interface: HDMI

Questions and answers

Is the Sony BRAVIA XR8B worth it compared to other OLED TVs?: Yes, if you value Sony's processing and accurate colors. It competes closely with LG's OLEDs but offers unique features like the multi-position stand and ATSC 3.0 tuner.
Does the XR8B support 4K at 120Hz for gaming?: Yes, it has HDMI 2.1 ports that support 4K at 120Hz, along with VRR and ALLM for a responsive gaming experience.
What is the risk of burn-in on this OLED TV?: OLED TVs can experience burn-in with prolonged static images, but modern models like the XR8B have features to mitigate it. It's best to vary content and avoid static logos for extended periods.
Can I mount the XR8B on a wall?: Yes, it uses a standard 300 x 300 mm VESA mount, so it can be wall-mounted with a compatible bracket.
What streaming services are built in?: It runs Google TV, so it includes Netflix, YouTube, Disney+, and other popular apps, plus Sony Pictures Core.
Where is the Sony BRAVIA XR8B OLED 77-inch cheapest?: At B&H Photo-Video-Audio, for $2,498.00, as of our latest check.
Where can I buy the Sony BRAVIA XR8B OLED 77-inch?: 8 stores we checked sell it, including B&H Photo-Video-Audio, Sears, Schaefer's, Jetson's Appliance, Secondipity.