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Sony K-55XR50 55" 4K UHD

Sony K-55XR50 55" 4K UHD

Best price now

$1,198.00at NeweggObserved at 5:37 AM

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Our take on the Sony K-55XR50 55" 4K UHD

The Sony K-55XR50 is a 55-inch 4K TV from Sony's 2025 BRAVIA line, using a Mini-LED backlight with full-array local dimming and Google TV. It targets people who want strong contrast and Sony's processing without stepping up to the brighter, pricier Bravia 9. Its best new price is $1,198 at Newegg as of November 7, 2026, with only one store listing it new, so comparison shopping is limited.

Best forMovie and streaming viewers who want deep blacksGamers with a PS5 or XboxBuyers who prefer Google TVMid-size living rooms and bedrooms
Pros
  • Mini-LED backlight with local dimming gives strong contrast for an LCD
  • Sony's XR processor handles upscaling and motion well
  • Google TV with voice control and broad app support
  • Good fit for PS5 features like auto HDR tone mapping
  • 55-inch size suits most living rooms
Cons
  • Only one store lists it new, so there is little price competition
  • Mini-LED can show blooming around bright objects on dark scenes
  • Off-angle picture fades compared with OLED
  • Peak brightness sits below Sony's flagship Mini-LED models

Sony K-55XR50 55" 4K UHD prices at every store

  • NeweggNew

    In stock

    $1,198.00Free shippingObserved at 5:37 AM
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Store links may earn us a commission. Price via Klarna.

Sony K-55XR50 55" 4K UHD price history

Lowest price we've seen: $1,198.00 on Nov 7 at Newegg. Tracked across 1 store since Nov 7.

What reviewers say

Owner feedback on Sony's 2025 Mini-LED sets is generally positive on picture processing and contrast, with complaints centered on blooming and viewing angles.

What people mention
  • Picture contrastPraisedOwners say the local dimming produces deep blacks and punchy highlights for an LCD.
  • BloomingCriticisedBright objects on dark backgrounds can show a halo, a common Mini-LED trade-off.
  • Viewing anglesCriticisedThe picture washes out and shifts color when watched from the side.
  • UpscalingPraisedLower-resolution streaming and cable content is cleaned up well by Sony's processing.
  • Google TVMixedThe interface is well stocked with apps but some owners find the menus cluttered.

Specifications

Screen Resolution
3840x2160 (4K Ultra HD)Source
Smart TV
YesSource
Release Year
2025Source
Color
BlackSource
Screen Size (")

Questions and answers

Is the Sony K-55XR50 worth it at $1,198?
At $1,198 at Newegg as of November 7, 2026, it is a fair price for a 55-inch Sony Mini-LED with local dimming. Only one store lists it new, so there is no cheaper new option to compare against right now.
Is Mini-LED better than OLED on this TV?
Mini-LED gives higher brightness and no risk of burn-in, which suits bright rooms and sports. OLED still wins on black levels and viewing angles, so pick OLED if you watch off-angle in a dark room.
Does it work well with a PS5?
Yes. It supports 4K at 120Hz and Sony's auto HDR tone mapping with a PS5, plus variable refresh rate for smoother motion in games.
What size is the screen and what is in the box?
It is a 55-inch 4K panel. The box includes the TV, stand legs, remote and power cable; a wall mount is sold separately.
When is this TV likely to be cheapest?
Sony TVs typically drop during Black Friday and end-of-year sales. With one new listing at $1,198, watch for a first discount around those events.
Where is the Sony K-55XR50 55" 4K UHD cheapest?
At Newegg, for $1,198.00, as of our latest check.

Stores we've priced the Sony K-55XR50 55" 4K UHD at

  • Newegg.com deals and prices

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55.0
Source
Operating System
Google TVSource
Voice Control
YesSource
Display
Mini-LEDSource