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Deal.ai › Sony
Sony
Sony K77XR80 BRAVIA 8 77" 4K OLED Smart TV

Sony K77XR80 BRAVIA 8 77" 4K OLED Smart TV

Best price now

$2,298.00at World Wide StereoChecked Nov 11

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Price facts

  • Last seen at $2,298.00 at World Wide Stereo on Nov 11.

Our take on the Sony K77XR80 BRAVIA 8 77" 4K OLED Smart TV

The Sony BRAVIA 8 is a 77-inch 4K OLED TV built around over 8 million self-lit pixels, with Sony's XR Contrast Booster and XR Triluminos Pro processing for deep blacks and rich color. Its standout trick is the screen-as-speaker design, which produces sound that seems to come from the picture itself. It supports Dolby Vision, Dolby Atmos, IMAX Enhanced and HDMI 2.1 with 4K/120 for consoles. It suits movie lovers and PS5 or Xbox owners who want cinematic picture and immersive sound in one set, and it competes with other premium OLEDs on processing and built-in audio rather than on brightness alone.

Best forMovie and TV fans who want deep OLED blacksPS5 and Xbox Series X owners needing 4K/120Buyers who want strong built-in sound without a soundbarLarge living rooms and dedicated media rooms
Pros
  • Self-lit OLED pixels give pure black and strong contrast
  • Screen-as-speaker audio puts sound where the action is
  • Dolby Vision, Atmos and IMAX Enhanced support
  • HDMI 2.1 with 4K/120 for current consoles
  • Google TV with Google Assistant built in
  • Slim design that works as a room centerpiece
Cons
  • OLED panels can dim highlights in very bright rooms
  • Large 77-inch panel needs a wide stand or wall mount
  • Peak brightness trails the brightest Mini-LED sets
  • Built-in sound won't match a dedicated surround system

Sony K77XR80 BRAVIA 8 77" 4K OLED Smart TV prices at every store

  • World Wide StereoNew

    In stockReturn policy

    $2,298.00Checked Nov 11
    Visit World Wide Stereo

What reviewers say

Owners of Sony's OLED sets generally praise the deep blacks, accurate color and the screen-speaker audio, and console players value the 4K/120 support. Common complaints center on brightness in sunlit rooms and the size and weight of the largest panels.

What people mention
  • Picture qualityPraisedOwners describe pure blacks, strong contrast and natural color, especially with Dolby Vision content.
  • SoundPraisedThe screen-speaker design is widely liked for placing dialogue and effects at the picture.
  • BrightnessMixedSome say highlights are vivid in dark rooms but the panel struggles in bright, sunlit spaces.
  • GamingPraisedHDMI 2.1 and 4K/120 make it a popular pick for PS5 and Xbox owners.
  • SetupCriticisedThe 77-inch panel is heavy and needs two people to mount or place safely.

About the Sony K77XR80 BRAVIA 8 77" 4K OLED Smart TV

The Sony BRAVIA 8 is a 77-inch 4K OLED smart TV with a slim design. Its over 8 million self-lit pixels are enhanced by XR Contrast Booster 15 for deep blacks and bright highlights. XR Triluminos Pro widens the range of colors, and the XR Processor adjusts color, contrast and clarity in real time.

The screen works as the speaker. Acoustic Surface Audio+ uses actuators behind the panel to turn the whole screen into a speaker, so sound follows the action on screen. Voice Zoom 3 keeps dialog clear. The TV supports Dolby Atmos, DTS:X and 3D Surround Upscaling.

It runs Google TV, which brings streaming apps together in one interface, and includes Google Assistant. Netflix, Prime Video, Disney+, YouTube, the Apple TV app and Crunchyroll are among the supported apps. You can stream from Apple devices with AirPlay 2 and from Android devices with Chromecast built-in. Kids Profiles let parents restrict streaming services, limit watching time and set a bedtime.

Screen size
77 inches
Display
4K OLED with over 8 million self-lit pixels
Resolution
4K, with upscaling of HD and digital content to near-4K via XR Clear Image
Picture
XR Contrast Booster 15, XR Triluminos Pro, XR OLED Motion
Processor
XR Processor
HDR and video
Dolby Vision, IMAX Enhanced
Audio
Acoustic Surface Audio+, Voice Zoom 3, Dolby Atmos, DTS:X, 3D Surround Upscaling
Calibrated modes
Netflix Adaptive Calibrated Mode, Prime Video Calibrated Mode, SONY PICTURES CORE Calibrated Mode
Smart platform
Google TV
Voice control
Google Assistant, with a button on the remote

Questions and answers

Is the Sony BRAVIA 8 worth it over a cheaper OLED?
It costs more than budget OLEDs but adds Sony's processing, the screen-speaker audio and full HDMI 2.1 features. If you want cinematic picture and built-in sound without a soundbar, the extras are meaningful.
Does it support 4K/120 for PS5 and Xbox Series X?
Yes. It has HDMI 2.1 inputs with 4K/120 support, so current consoles can run at high frame rates.
Do I need a soundbar?
Not necessarily. The screen-as-speaker design gives clear, room-filling sound, but a soundbar or subwoofer adds bass depth for action movies.
Is it bright enough for a sunny living room?
OLED blacks are excellent, but peak brightness is lower than the brightest Mini-LED sets. In a very bright room, consider where the TV sits relative to windows.
What is in the box?
The TV, its stand, remote, power cable and setup guide. A wall mount and HDMI cables are sold separately.
Does it run Google TV?
Yes. It uses Google TV with Google Assistant, so you get the full app library and voice control.
Where is the Sony K77XR80 BRAVIA 8 77" 4K OLED Smart TV cheapest?
At World Wide Stereo, for $2,298.00, as of our latest check.

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Streaming
AirPlay 2, Chromecast built-in
HDMI
HDMI 2.1 with 4K/120
Included content
SONY PICTURES CORE app with movie credits
Soundbar pairing
Acoustic Center Sync with compatible BRAVIA Theater models
Model
K77XR80
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