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The Sony A95L is Sony's flagship QD-OLED 4K TV, sold here in the 77-inch size. It combines quantum-dot OLED brightness and color with Sony's Cognitive Processor XR, Acoustic Surface Audio+ (sound comes from the screen itself), and a full gaming feature set: HDMI 2.1 with 4K/120, VRR and ALLM, plus PlayStation 5-specific picture modes. Google TV handles streaming, with Google Assistant, Alexa and AirPlay support. The best new price is $3,498 at B&H Photo-Video-Audio as of November 4, 2026, and 4 stores list it new.
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Lowest price we've seen: $3,498.00 on Nov 4 at Macy's. Tracked across 4 stores since Nov 4.
Reviewers and owners rate the A95L very highly (4.6 out of 5 from 161 ratings), treating it as one of the best OLED TVs of its generation. Praise centers on brightness, color and processing, with complaints mostly about price and the limited number of HDMI 2.1 ports.
About The Product
• The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
• The QD-OLED screen delivers our widest-ever palette of shades and hues, pure OLED black, and high brightness.
• Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay.
• Get high-quality 4K UHD movies on us with the BRAVIA CORE™ app.
• Game Menu puts all your gaming picture settings and exclusive assist features in one place.
• Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.
• Take your PlayStation® 5 gaming to the next level with exclusive features that optimize picture quality for gaming and streaming.
• Enjoy engaging cinematic content the way the creators intended with support for Dolby Vision®, IMAX® Enhanced, Netflix Adaptive Calibrated Mode, and more.
• Use Multi View to split your screen and watch content from two different sources at the same time.
• With Acoustic Surface Audio+™ and support for Dolby Atmos®, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching the action.
• Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars, reinforcing the center speaker channel for clearer, fuller dialogue and more immersive sound.
• Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling.
• See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion.
• Multi-position stand with two variations of flexibility ─ standard low-profile setting for immersive viewing or raised to accommodate a soundbar.
• With the included BRAVIA CAM, Ambient Optimization Pro automatically adjusts the picture and sound according to your room environment, and you can also enjoy video chat on the big screen.
• The Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go.
