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Deal.ai › Sony
Sony
Sony BRAVIA 7 II 75 Inch TV

Sony BRAVIA 7 II 75 Inch TV

Best price now

$293,428.19at Sony CenterChecked Nov 11

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Price facts

  • Last seen at $293,428.19 at Sony Center on Nov 11.
  • Our take on the Sony BRAVIA 7 II 75 Inch TV

    The Sony BRAVIA 7 II is a 75-inch 4K LCD TV built around True RGB backlighting, with independently controlled red, green and blue LEDs behind the panel instead of a single white backlight. That design, paired with Backlight Master Drive, aims at brighter, more saturated color and less blooming than Sony's standard mini-LED sets. It adds Studio Calibrated Mode, IMAX Enhanced, Dolby Vision and Dolby Atmos, and My Cinema Presets for one-step picture and sound setups. It suits film lovers and big-room viewers who want Sony's processing and a wide viewing angle, but it is a large, heavy set that competes with OLEDs on contrast and with cheaper mini-LEDs on brightness.

    Best forDedicated home cinema roomsFilm and streaming fans who want studio-accurate picture modesLarge living rooms with wide seatingGamers and sports viewers on a big screen
    Pros
    • True RGB backlight with independently controlled color LEDs
    • Backlight Master Drive for tight light control
    • Studio Calibrated Mode and filmmaker-friendly presets
    • IMAX Enhanced, Dolby Vision and Dolby Atmos support
    • My Cinema Presets apply picture and sound in one step
    • Sony's strong upscaling and motion processing
    Cons
    • Very large and heavy for a 75-inch set
    • LCD contrast still trails OLED in dark rooms
    • True RGB backlight can show blooming around bright objects
    • Premium positioning against cheaper mini-LED rivals
    • Best picture modes need calibration to look their best

    Sony BRAVIA 7 II 75 Inch TV prices at every store

    • Sony CenterNew

      In stockShips from Indonesia · priced in IDR (IDR 5,299,900,000) · duties may apply

      $293,428.19Checked Nov 11
      Visit Sony Center

    About the Sony BRAVIA 7 II 75 Inch TV

    The Sony BRAVIA 7 II is a 75-inch TV built around True RGB, in which red, green and blue LEDs are driven independently. Backlight Master Drive controls them for color volume, gradation and a wider viewing angle. RGB Triluminos Max and Luminance Booster combine Sony's QD-OLED color range with Mini LED brightness. X-Wide Angle Pro keeps color and contrast consistent from the side, and every panel is calibrated individually.

    XR Clear Image (AI) upscales content to 4K, and XR Motion Clarity syncs the backlight with on-screen motion. The TV adjusts the picture automatically to ambient light. Studio Calibrated Mode and My Cinema Presets cover accurate and environment-specific picture settings. It supports IMAX Enhanced, Dolby Vision and Dolby Atmos. Acoustic Multi-Audio+ makes sound appear to come from the screen. Voice Zoom 3 (AI) clarifies dialogue, and Automatic Room Calibration measures the room to tune the audio.

    It runs Google TV, with shortcut buttons for favorite apps and a remote made from recycled materials. You can also control it with the BRAVIA Connect app, by voice or with Alexa. It supports full HDMI 2.1 for gaming, including 4K/120fps and VRR, and has PlayStation 5 features such as Auto HDR Tone Mapping and Auto Genre Picture Mode. The design has ultra-slim bezels, a transparent Mirage stand and hidden cable management.

    Screen size
    75 inches
    Display
    True RGB LED with Backlight Master Drive, RGB Triluminos Max, Luminance Booster
    Picture processing
    XR Clear Image (AI) 4K upscaling, XR Motion Clarity, X-Wide Angle Pro
    HDR and formats
    Dolby Vision, IMAX Enhanced
    Picture modes
    Studio Calibrated Mode, My Cinema Presets, Auto Genre Picture Mode
    Ambient adjustment
    Automatic Day/Night picture adjustment
    Audio
    Acoustic Multi-Audio+, Dolby Atmos, 3D Surround Upscaling, Voice Zoom 3 (AI)
    Room calibration
    Automatic Room Calibration measures room dimensions and ceiling height
    Audio output
    Simultaneous output to headphones and TV speakers with independent volume
    BRAVIA Theatre
    360 Spatial Sound Mapping; add a subwoofer and rear speakers; 360 Spatial Sound Personalizer works with BRAVIA Theatre U and select Sony headphones
    Smart platform
    Google TV with more than 10,000 apps and games
    Streaming
    Sony Pictures Core with Pure Stream; selected Disney+ titles in IMAX Enhanced
    Casting
    Google Cast, Apple AirPlay 2
    Voice control
    Hands-free voice search, Alexa
    Control
    Remote with app shortcut buttons, or BRAVIA Connect smartphone app
    Accessibility
    TalkBack, captions, Switch Access; remote shaped with input from visually impaired users
    Gaming
    Full HDMI 2.1 with 4K/120fps and VRR, Game Menu 2, Dolby Vision gaming, PS Remote Play
    PlayStation features
    Auto HDR Tone Mapping for PS5 and PS5 Pro setup, Auto Genre Picture Mode
    Design
    Transparent Mirage stand, ultra-slim bezels with wave texture, hidden cable management
    Mounting
    Flush wall-mount capable

    Questions and answers

    What is True RGB on the BRAVIA 7 II?
    It is a backlight made of separate red, green and blue LEDs that are controlled independently, rather than a white backlight filtered through the panel. Sony says this gives purer color and finer light control.
    How does it compare with Sony's OLED TVs?
    The BRAVIA 7 II should go brighter and hold color better in a bright room, while Sony's OLEDs still win on per-pixel contrast and off-angle black levels. Pick this for a sunny room, OLED for a dark cinema room.
    Does it support Dolby Vision and Dolby Atmos?
    Yes. Sony lists Dolby Vision, IMAX Enhanced and Dolby Atmos, plus Studio Calibrated Mode and My Cinema Presets for film viewing.
    Is a 75-inch screen right for my room?
    A 75-inch set needs a wide wall and roughly 8 to 10 feet of viewing distance for mixed use. Measure the wall and the path into the room before buying, since the box is large.
    What is in the box?
    Expect the TV, its stand feet, a remote, batteries and a power cable. A wall mount and any HDMI cables are not included.
    Where is the Sony BRAVIA 7 II 75 Inch TV cheapest?
    At Sony Center, for $293,428.19, as of our latest check.

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