The Shampoo Concentrate is a water-free, 100% plant-based shampoo sold as a concentrated paste rather than a bottled liquid. Because it carries no water, it needs far less packaging and shipping weight than a standard shampoo, which is the main reason shoppers pick it. It cleans, hydrates and repairs in one step, so it suits people who want a single product instead of a shampoo-and-conditioner pair. Against liquid shampoos it asks more of you at the sink: you have to work it into wet hair and let it lather, which some users find takes a few tries to get right.
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Owners rate it very highly and most praise the clean, hydrated feel and how long a container lasts. The recurring complaint is the learning curve: using too much or not working it in enough leaves hair feeling coated.
The Shampoo Concentrate is a 100% plant-based, water-free shampoo. It cleans, hydrates, and repairs hair.
Because it is a concentrate with no water, it helps reduce plastic waste.
