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Samsung S90H OLED 4K Smart TV vs LG B6E Series OLED 4K Smart TV

The LG B6E is the better buy for most people. It costs $799.99 at Best Buy as of November 7, 2026, against $1,399.00 for the Samsung S90H at The Big Screen Store. The Samsung wins on size, brightness handling and gaming speed: 65 inches, a Glare Free coating and 165Hz with four HDMI 2.1 ports. The LG wins on price, Dolby Vision and Dolby Atmos.

Today the LG B6E Series OLED 4K Smart TV costs $598.00 less at its best price.

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Samsung
Samsung S90H OLED 4K Smart TV 65" (2026)

Samsung S90H OLED 4K Smart TV

Samsung S90H OLED 4K Smart TV 65" (2026)

4.9(33 ratings)
$1,397.99at AmazonObserved at 12:31 PM
See all prices and details
Visit Amazon

As an Amazon Associate, Deal.ai earns from qualifying purchases.

Choose the Samsung S90H if you want a 65-inch screen in a bright room and game at high frame rates, and the $599 premium over the LG is acceptable.

Pros
  • 65-inch OLED with deep blacks and a Glare Free coating that suits bright rooms
  • 165Hz panel with VRR and four HDMI 2.1 ports for high-frame-rate consoles and PCs
  • 40W 2.1-channel audio with Dolby Atmos and Object Tracking Sound Lite
  • Tizen with Bixby plus Alexa and Google Assistant support
Cons
  • $599 more than the LG at current prices
  • No Dolby Vision, so Dolby Vision discs and streams fall back to HDR10
  • Listings disagree on refresh rate (144Hz vs 165Hz) and screen class, so confirm the exact model
LG
LG 55" Class B6E Series OLED AI 4K Smart webOS TV

LG B6E Series OLED 4K Smart TV

LG 55" Class B6E Series OLED AI 4K Smart webOS TV

4.8(116 ratings)
$799.99at Best BuyObserved at 10:01 AM
See all prices and details
Visit Best Buy

Store links may earn us a commission. Price via Klarna.

Choose the LG B6E if you want the lowest price on a 55-inch OLED with Dolby Vision and Dolby Atmos, and 120Hz gaming is enough.

Pros
  • $799.99 at Best Buy, the lowest price of the two by a wide margin
  • Dolby Vision and Dolby Atmos support
  • 120Hz with G-Sync, FreeSync Premium and a 0.1ms response time
  • webOS with Google Gemini built in and 400+ free LG Channels
Cons
  • 55 inches only, a full size class smaller than the Samsung
  • 120Hz ceiling and no listed HDMI 2.1 ports
  • No built-in voice assistant

What separates them

Samsung S90H OLED 4K Smart TVLG B6E Series OLED 4K Smart TV
Screen size65 inches55 inches
Price (new, as of November 7, 2026)$1,399.00 at The Big Screen Store$799.99 at Best Buy
Refresh rate165Hz with VRR120Hz
HDMI 2.1 portsFourNot specified as 2.1; four HDMI inputs total
HDR formatsHDR10, HDR10+, HDR10+ Adaptive/Gaming, HLG; no Dolby VisionDolby Vision, HDR10, HLG
Audio40W, 2.1 channels, Dolby Atmos, Object Tracking Sound LiteDolby Atmos
Anti-glareGlare Free coatingNot listed
Smart platform and voiceTizen, Bixby plus Alexa and Google AssistantwebOS with Google Gemini built in; no built-in voice assistant

Price history

$1,514.99$669.99
Oct 27Nov 7
  • Samsung S90H OLED 4K Smart TV: lowest $897.99 on Nov 4 at Best Buy; $1,397.99 on Nov 7.
  • LG B6E Series OLED 4K Smart TV: lowest $669.99 on Oct 29 at ZEXRI; $799.99 on Nov 7.

Prices at every store

Samsung S90H OLED 4K Smart TV

  • The Big Screen StoreNew

    In stockReturn policy

    $1,399.00Verified
    Visit The Big Screen Store
  • The Home DepotNew

    In stock

    $1,399.99Free shippingObserved at 12:31 PM
    Visit The Home Depot
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,397.99Free shippingObserved at 12:31 PM
    Visit Amazon

Also available at

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All 3 stores and price history →

LG B6E Series OLED 4K Smart TV

  • Best BuyNew

    In stock

    $799.99Free shippingObserved at 10:01 AM
    Visit Best Buy
  • Enervee NYNew

    In stock

    $799.99Free shippingObserved at 1:25 AM
    Visit Enervee NY

Also available at

  • eBayCheck price at eBay
  • BJ's Wholesale ClubCheck price at BJ's Wholesale Club
  • ZEXRICheck price at ZEXRI

Store links may earn us a commission. Some prices via Klarna.

All 2 stores and price history →

Specs compared

SpecSamsung S90H OLED 4K Smart TVLG B6E Series OLED 4K Smart TV
Screen size65"55 inches
Resolution3840 x 21603840 x 2160
Refresh rate165 Hz (VRR Support)120 Hz
High DefinitionYesYes
HDTV Format4K4K
ColorBlackBlack
Screen FormFlatFlat
Display TypeOLEDOLED
Assistant SupportGoogle Assistant, Amazon AlexaGoogle Assistant
HDRYesYes
ConnectivityBluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …Bluetooth, Wi-Fi, USB
Screen Size Class55 inches55 inches
Show all 40 specsShow fewer specs
SpecSamsung S90H OLED 4K Smart TVLG B6E Series OLED 4K Smart TV
High Dynamic Range (HDR)truetrue
High Dynamic Range FormatHDR 10+Dolby Vision, HDR 10, Hybrid Log-Gamma (HLG)
OLED TechnologyStandard OLEDStandard OLED
Motion Enhancement TechnologyMotion Xcelerator 165HzOLED Motion
Smart PlatformTizenwebOS
Featured Streaming ServicesDisney+, Netflix, Prime Video, YouTubeNetflix, HBO Max, Disney+, YouTube, Prime Video…
Number of HDMI Inputs (Total)44
TV Tuner TypeATSC, Clear QAMATSC, Clear QAM
Works With

What reviewers say

Samsung S90H OLED 4K Smart TV

  • 4.9 / 533 ratings

Buyers rate the S90H very highly, with 4.9 out of 5 from 33 ratings. Praise centers on picture depth, glare handling and gaming features.

What people mention
  • Picture qualityPraisedOwners describe deep blacks and vivid color as the main reason they bought it.
  • GlarePraisedThe Glare Free coating is called out as a real improvement in rooms with windows.
  • GamingPraisedHigh refresh and HDMI 2.1 ports are praised for console and PC play.
  • SoundCriticisedReviewers say the built-in speakers are thin and a soundbar is needed.

LG B6E Series OLED 4K Smart TV

  • 4.8 / 5116 ratings

Rated 4.8 out of 5 from 116 ratings, the B6E is well received. Owners focus on picture quality and gaming features rather than smart-platform extras.

What people mention
  • Picture qualityPraisedOwners praise the deep blacks and contrast that OLED provides.
  • GamingPraisedThe 120Hz panel with VRR support is called smooth for console gaming.
  • BrightnessCriticisedSome say the screen struggles in bright, sunlit rooms.
  • Burn-inMixedBuyers mention image retention as a concern with static logos and tickers.

Questions and answers

Which is better for a bright living room?
The Samsung S90H. Its Glare Free coating is made for rooms with windows or overhead lighting. The LG B6E does not list an anti-glare treatment.
Is the Samsung worth $599 more?
Only if you need 65 inches, the anti-glare coating or 165Hz gaming. On picture formats the LG actually does more, with Dolby Vision.
Which is better for PS5 or Xbox Series X?
The Samsung S90H. It has four HDMI 2.1 ports and a 165Hz panel. The LG B6E tops out at 120Hz and does not list HDMI 2.1.
Does the LG have Dolby Vision and the Samsung not?
Correct. The LG B6E supports Dolby Vision, Dolby Atmos and FILMMAKER MODE. The Samsung S90H supports HDR10+ but not Dolby Vision.
Which has better sound without a soundbar?
The Samsung S90H, with 40W across 2.1 channels and Object Tracking Sound Lite. The LG lists Dolby Atmos but no wattage or channel count.
Have either dropped in price recently?
Yes. The Samsung hit $897.99 on November 4, 2026, and the LG hit $669.99 on October 29, 2026. Both are back up as of November 7.

More comparisons

  • Samsung S90H OLED 4K Smart TV 65" (2026) vs LG 65 inch OLED evo AI C6 4K Smart webOS TV (2026)
  • Samsung 55" Class 4K OLED TV, Samsung Vision AI Smart TV, S95F 2025 vs LG 55" Class B6E Series OLED AI 4K Smart webOS TV
  • Samsung 65-inch OLED 4K Vision AI Smart TV vs LG 55" Class B6E Series OLED AI 4K Smart webOS TV
  • LG G5 vs LG 55" Class B6E Series OLED AI 4K Smart webOS TV
  • LG OLED C6 vs LG 55" Class B6E Series OLED AI 4K Smart webOS TV
  • LG 55" Class B6E Series OLED AI 4K Smart webOS TV vs Sony 55-inch BRAVIA 8 OLED 4K Smart TV
  • LG 55" Class B6E Series OLED AI 4K Smart webOS TV vs LG B5 OLED
  • Samsung S90H OLED 4K Smart TV 65" (2026) vs LG 65" Class C6 OLED evo UHD 4K AI Smart WebOS TV

Buying guides that pick them

  • Best OLED TVs under $1500
  • Best OLED TVs under $1,500 for the living room
  • Best 65 inch OLED TVs under $1,500
  • Best 65-inch smart TVs
  • Best 65-inch 4K smart TVs
SmartThings
Google Home, Apple Home
Voice Assistant Built-inBixby, Amazon AlexaNo
BrandSamsungLG
Model NumberQN55S90HAEXZAOLED55B6EUA
SeriesS90HOLED - B6E series
Model Year20262026
Product Height With Stand30.5 inches30.6 inches
Product Width48.2 inches48.35 inches
Product Depth With Stand10.4 inches8.6 inches
Product Height Without Stand27.9 inches27.9 inches
Weight18.3 lb51.4 lb, 53.8 lb
Supported Streaming ServicesNetflixNetflix, Prime Video, YouTube, HBO, Disney+
Panel typeOLED—
ProcessorNQ4 AI Gen3 Processor—
HDR supportHDR10, HDR10+ (Adaptive and Gaming), HDR10+ Adv…—
Speaker output40 W—
Speaker channels2.1ch—
HDMI portsfour HDMI 2.1 ports—
Wi-FiWi-Fi 6E—
BluetoothBluetooth 5.3—
  • Best 65-inch OLED 4K smart TVs
  • Best 65-inch OLED 4K smart TVs under $1,500
  • Best OLED TVs under $1500 for living rooms