Which is better for gaming?

The Samsung S90H. Its 165Hz panel, VRR, G-SYNC and FreeSync support and four HDMI 2.1 ports beat the LG's 120Hz. The LG still handles console gaming well at 120Hz with 0.1ms response time.

Is the Samsung worth about $500 more?

Only for gamers or people who need Wi-Fi 6E and four HDMI 2.1 ports on a 48-inch screen. For movies and streaming, the LG gives a larger OLED panel for less money.

Which has better picture quality?

Both use standard OLED panels with per-pixel contrast. The LG adds Dolby Vision, which helps on Dolby Vision content. The Samsung adds HDR10+ Advanced and a Glare Free coating for bright rooms.

Which is better for a bright room?

The Samsung S90H, because of its Glare Free screen technology and HDR10+ Advanced processing. The LG's OLED panel reflects more light in a bright room.

Which has better sound out of the box?

The Samsung. It has 40W across 2.1 channels with Object Tracking Sound Lite. The LG supports Dolby Atmos but its speaker power is not stated.

How have their prices moved?

The Samsung fell to $1,075.43 on November 1, 2026 before returning to $1,297.99. The LG fell to $669.99 on October 29, 2026 before returning to $799.99.

Samsung S90H OLED 4K Smart TV vs LG B6E Series OLED 4K Smart TV

The LG B6E is the better buy for most people. It gives you a 55-inch OLED for $799.99 at Best Buy as of November 7, 2026, while the 48-inch Samsung S90H costs $1,297.99 at Beach Camera the same day. Choose the Samsung only if you need its 165Hz gaming panel, four HDMI 2.1 ports and Wi-Fi 6E and can accept a smaller screen for about $500 more.

Today the LG B6E Series OLED 4K Smart TV costs $498.00 less at its best price.

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