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LG B6E Series OLED 4K Smart TV vs Samsung S90D OLED 4K TV

Both are 55-inch 4K OLEDs with 120Hz panels, four HDMI ports and strong HDR, so picture quality is close. The LG B6E runs webOS with Google Gemini built in and adds Dolby Vision, G-Sync and FreeSync Premium, which suits movie watchers and console gamers. The Samsung S90D uses the NQ4 AI Gen2 processor, has a brighter, more aggressive HDR push with PANTONE-validated color, and its 2.1.2-channel 60W audio with Object Tracking Sound beats the LG's built-in sound. Owners rate the LG higher on average, but the Samsung has far more ratings behind it. Pick the LG for Dolby Vision content and gaming features; pick the Samsung for sound and a punchier HDR image.

  • Choose the LG B6E if you watch a lot of Dolby Vision movies or game on a PC or console and want G-Sync, FreeSync Premium and a 0.1ms response time.
  • Choose the Samsung S90D if you want stronger built-in sound and a brighter, more saturated HDR picture without adding a soundbar.

Prices

  • LG B6E Series OLED 4K Smart TV: $669.99 at ZEXRI (last seen Oct 29)
  • Samsung S90D OLED 4K TV: $1,199.99 at Coles Computers (checked today)
  • Difference: the LG B6E Series OLED 4K Smart TV is $530.00 cheaper than the Samsung S90D OLED 4K TV at the latest prices (Oct 29 and Nov 10)
LG
LG 55" Class B6E Series OLED AI 4K Smart webOS TV

LG B6E Series OLED 4K Smart TV

LG 55" Class B6E Series OLED AI 4K Smart webOS TV

4.8(116 ratings)
$669.99at ZEXRIChecked Oct 29
See all prices and details
Visit ZEXRI
Pros
  • Dolby Vision plus Dolby Atmos decoding covers most streaming libraries
  • G-Sync and FreeSync Premium make it a strong console and PC gaming set
  • webOS with Google Gemini built in and a large free channel lineup
  • High owner rating from early buyers
Cons
  • Built-in sound is basic next to the Samsung's 2.1.2 system
  • No anti-glare coating listed
  • Fewer owner ratings so far
Samsung
Samsung 55-inch OLED S90D 4K Smart TV

Samsung S90D OLED 4K TV

Samsung 55-inch OLED S90D 4K Smart TV

4.4(1,475 ratings)
$1,199.99at Coles ComputersChecked 6 h ago
See all prices and details
Visit Coles Computers
Pros
  • 60W 2.1.2-channel audio with Object Tracking Sound and Q-Symphony
  • PANTONE Validated color and OLED HDR+ for a punchier image
  • Anti-glare coating helps in bright rooms
  • Large base of owner ratings
Cons
  • No Dolby Vision support
  • No G-Sync or FreeSync Premium listed
  • Average owner rating is lower than the LG's

What separates them

LG B6E Series OLED 4K Smart TVSamsung S90D OLED 4K TV
HDR formatsDolby Vision, HDR10 and HLGHDR10+ and HLG, no Dolby Vision
Built-in audioStandard stereo speakers with Dolby Atmos decoding60W 2.1.2-channel with Object Tracking Sound and Q-Symphony
Gaming features120Hz, G-Sync, FreeSync Premium, 0.1ms response120Hz, VRR, Motion Xcelerator 144Hz
Smart platformwebOS with Google Gemini built in, over 400 free LG ChannelsTizen with Alexa and Google Assistant support, SmartThings
Processorα8 AI Processor 4K Gen3NQ4 AI Gen2 with AI Upscaling
Color accuracyStandard OLED color tuningOLED HDR+ with PANTONE Validated color
Anti-glareNot specifiedAnti-glare coating
Owner ratings4.8 out of 5 from 116 ratings4.4 out of 5 from 1,475 ratings

Price history

$1,148.00$669.99
Oct 27Nov 10
  • LG B6E Series OLED 4K Smart TV: lowest $669.99 on Oct 29 at ZEXRI; $799.99 on Nov 10.
  • Samsung S90D OLED 4K TV: lowest $720.00 on Nov 6 at Walmart; $859.99 on Nov 10.

Prices at every store

LG B6E Series OLED 4K Smart TV

  • Best BuyNew

    In stock

    $799.99Free shippingChecked 5 h ago
    Visit Best Buy
  • Best BuyNew

    In stock

    $799.99Free shippingChecked 6 h ago
    Visit Best Buy
  • Enervee NYNew

    In stock

    $799.99Free shippingChecked 11 h ago
    Visit Enervee NY
  • ZEXRINew

    Availability unknown

    $669.99Checked Oct 29
    Visit ZEXRI

Store links may earn us a commission. Some prices via Klarna.

All 7 stores and price history →

Samsung S90D OLED 4K TV

  • Coles ComputersNew

    In stock

    $1,199.99+ $3.99 shippingChecked 6 h ago
    Visit Coles Computers
  • bkstr.comNew

    In stock

    $1,569.99Checked 13 h ago
    Visit bkstr.com
  • Walts TVNew

    In stock

    $1,654.15Free shippingChecked Nov 9
    Visit Walts TV
  • Creation NetworksNew

    Availability unknown

    $1,799.99+ $280.00 shippingChecked 13 h ago
    Visit Creation Networks

Also available at

  • AmazonCheck price at Amazon
  • Zaytoun SolutionsCheck price at Zaytoun Solutions
  • WalmartCheck price at Walmart
All 6 stores and price history →

Specs compared

SpecLG B6E Series OLED 4K Smart TVSamsung S90D OLED 4K TV
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
HDTV Format4K4K
ColorBlackBlack
Screen FormFlatFlat
Display TypeOLEDOLED
Assistant SupportGoogle AssistantGoogle Assistant, Amazon Alexa
HDRYesYes
Refresh Rate120 Hz120 Hz
ConnectivityBluetooth, Wi-Fi, USBBluetooth, Wi-Fi, USB, HDMI, Ethernet
Supported Streaming ServicesNetflix, Prime Video, YouTube, HBO, Disney+Netflix
Width42.1 in wide56.7 in wide
Show all 40 specsShow fewer specs
SpecLG B6E Series OLED 4K Smart TVSamsung S90D OLED 4K TV
Screen Size55 inches65 inches
Depth1.8 in deep1.6 in deep
Weight51.4 lb, 53.8 lb46.7 lb
Screen Size Class55 inches—
High Dynamic Range (HDR)true—
High Dynamic Range FormatDolby Vision, HDR 10, Hybrid Log-Gamma (HLG)—
OLED TechnologyStandard OLED—
Motion Enhancement TechnologyOLED Motion—
Smart PlatformwebOS—

What reviewers say

LG B6E Series OLED 4K Smart TV

  • 4.8 / 5116 ratings

Rated 4.8 out of 5 from 116 ratings, the B6E is well received. Owners focus on picture quality and gaming features rather than smart-platform extras.

What people mention
  • Picture qualityPraisedOwners praise the deep blacks and contrast that OLED provides.
  • GamingPraisedThe 120Hz panel with VRR support is called smooth for console gaming.
  • BrightnessCriticisedSome say the screen struggles in bright, sunlit rooms.
  • Burn-inMixedBuyers mention image retention as a concern with static logos and tickers.

Samsung S90D OLED 4K TV

  • 4.4 / 51,475 ratings

Owners of Samsung's S90D line generally praise the deep blacks, punchy color and smooth motion, and many call it strong value for an OLED. Complaints center on peak brightness in bright rooms and on the smart platform's account requirement.

What people mention
  • Picture qualityPraisedOwners highlight deep blacks, strong contrast and Pantone-validated color.
  • BrightnessMixedOLED HDR+ helps, but reviewers say it can't match bright LED TVs in sunlit rooms.
  • MotionPraised120Hz with Motion Xcelerator keeps sports and games smooth with little blur.
  • Smart platformCriticised

Questions and answers

Which is better for movies?
The LG B6E has the edge for movies because it supports Dolby Vision, which most streaming services use for their best HDR masters. The Samsung S90D still looks excellent with HDR10+ content and has better built-in sound for film nights.
Which is better for gaming?
The LG B6E. It lists G-Sync, FreeSync Premium and a 0.1ms response time alongside its 120Hz panel. The Samsung has VRR and Motion Xcelerator 144Hz, but the LG's feature set is more complete for PC and console players.
Do I need a soundbar with either?
Less so with the Samsung S90D, which has a 60W 2.1.2-channel system with Object Tracking Sound and Q-Symphony. The LG B6E's speakers are serviceable but a soundbar improves it noticeably.
Which has better HDR?
They trade blows. The LG supports Dolby Vision, the format most streaming apps use. The Samsung supports HDR10+ and adds PANTONE Validated color, which some viewers find more vivid. Match the format to what you watch.
Is the Samsung worth stepping up to over the LG?
Only if built-in sound and a brighter, more saturated picture matter more to you than Dolby Vision and gaming features. Otherwise the LG covers more formats and gaming needs.
Which lasts longer?
Both use OLED panels with similar lifespans, and neither brand publishes a rated panel life. Burn-in risk is similar on both; vary content and avoid static logos for long stretches.

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Buying guides that pick them

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Featured Streaming Services
Netflix, HBO Max, Disney+, YouTube, Prime Video…
—
Number of HDMI Inputs (Total)4—
TV Tuner TypeATSC, Clear QAM—
Works WithGoogle Home, Apple Home—
Voice Assistant Built-inNo—
BrandLG—
Model NumberOLED55B6EUA—
SeriesOLED - B6E series—
Model Year2026—
Product Height With Stand30.6 inches—
Product Width48.35 inches—
Product Depth With Stand8.6 inches—
Product Height Without Stand27.9 inches—
Product Depth Without Stand1.8 inches—
Stand Width42.1 inches—
CEC Enabled—Yes
Anti-Glare—Yes
With Energy Saving Mode—Yes
With V-Chip—Yes
Tizen works well but requires a Samsung Account for apps and smart features.