Roku Select Series 40" Full HD TV vs Hisense 40" QD4 Fire TV

Both are 40-inch 1080p sets, so the real split is the platform and the panel. The Hisense QD4 uses a quantum-dot layer, adds motion smoothing and a 16ms game mode, and runs Fire TV with a browser. The Roku Select Series is simpler: the Roku home screen, a stripped-down voice remote, headphone mode over Bluetooth, and a strong record of easy setup. Owners of the Roku call the picture average; the Hisense panel tech is the better bet for watching, the Roku for people who want the least fuss.

• Choose the Roku Select Series if you want the simplest interface, a remote with few buttons, and private headphone listening without extra gear.
• Choose the Hisense QD4 if picture quality and gaming matter more than interface simplicity, and you are comfortable inside Fire TV.