Roku Select Series 40" Full HD TV vs TCL S3 40" 1080p Smart TV (40S350G)

Both are 40-inch 1080p LED sets with voice remotes and 60 Hz panels, so the picture is close. The Roku wins on simplicity: its home screen, remote and setup are the easiest of the two, and owners rate it highly. The TCL S3 runs Google TV, which has a fuller app store, Chromecast built in and a live channel guide, but its ratings are lower and the picture is plain. Buy the Roku for a bedroom or kitchen TV anyone can use; buy the TCL if you want Chromecast and Google TV.

• Choose the Roku Select Series if you want the simplest smart TV to set up and use, with a remote anyone in the house can pick up.
• Choose the TCL S3 if you want Google TV with Chromecast built in and a free live channel guide.