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Roku Select Series 40" Full HD TV vs Insignia 32 Inch FE Series LED Smart TV

The Roku Select Series is the better pick for most people. It runs Roku's own fast, simple interface, comes with a voice remote, supports Bluetooth headphones, and is sold in many screen sizes. The Insignia FE is a bare-bones 32-inch set with Alexa support and little else. Reviewers call the Roku easy to set up and bright, though picture quality is average and some units arrive damaged. The Insignia has thin documentation and few owner reports, so it is the riskier choice.

  • Choose the Roku Select Series if you want a simple smart TV with a voice remote, Bluetooth headphone mode, and a choice of screen sizes.
  • Choose the Insignia FE if you need a small 32-inch bedroom or kitchen TV and Alexa voice control matters to you.

Prices

  • Roku Select Series 40" Full HD TV: $99.00 at eBay (last seen Nov 9)
  • Insignia 32 Inch FE Series LED Smart TV: $89.99 at Best Buy (last seen Nov 10)
  • Difference: the Insignia 32 Inch FE Series LED Smart TV is $9.01 cheaper than the Roku Select Series 40" Full HD TV at the latest prices (Nov 9 and Nov 10)
Roku
Roku 40-inch Select Series Full HD Smart TV

Roku Select Series 40" Full HD TV

Roku 40-inch Select Series Full HD Smart TV

$99.00at eBayChecked Nov 9
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Visit eBay

Store links may earn us a commission.

Pros
  • Roku interface is fast and easy to learn
  • Voice remote and Bluetooth headphone mode
  • Sold in many sizes for different rooms
  • Wi-Fi 5, Ethernet and three HDMI ports
  • Strong owner ratings for setup and brightness
Cons
  • Picture quality called average by some owners
  • Some units arrive damaged in shipping
  • Wall mounting reported as awkward
  • Remote pairing can take a few tries at first
Insignia
Insignia 32 Inch Class FE Series LED Full HD Smart TV

Insignia 32 Inch FE Series LED Smart TV

Insignia 32 Inch Class FE Series LED Full HD Smart TV

$89.99at Best BuyChecked 19 h ago
See all prices and details
Visit Best Buy

Store links may earn us a commission. Price via Klarna.

Pros
  • Compact 32-inch size fits small rooms
  • Alexa voice control built in
  • Full HD 1080p panel
  • Simple, low-frills design
Cons
  • Only one screen size
  • Few published specs and little owner feedback
  • No Bluetooth headphone mode listed
  • Smart platform is less proven than Roku's

What separates them

Roku Select Series 40" Full HD TVInsignia 32 Inch FE Series LED Smart TV
Screen sizes offeredMultiple sizes from 32 to 85 inches32 inches only
Smart platformRoku OS, made by Roku, with a simple home screenInsignia's own smart interface
RemoteVoice remote with a minimal button layoutStandard remote, Alexa voice support
Headphone audioBluetooth headphone mode for private listeningNot listed
Picture processingRoku Smart Picture auto-selects picture modeNo equivalent feature listed
ConnectivityWi-Fi 5, Ethernet, Bluetooth, 3 HDMI portsWi-Fi and HDMI, details not published
Owner feedbackThousands of ratings, praised for easy setup and brightnessVery little owner feedback available
Voice assistantsAlexa and Google AssistantAmazon Alexa

Price history

$149.99$89.99
Nov 4Nov 11
  • Roku Select Series 40" Full HD TV: lowest $119.99 on Nov 9 at Lowe's; $119.99 on Nov 11.
  • Insignia 32 Inch FE Series LED Smart TV: lowest $89.99 on Nov 10 at Best Buy.

Prices at every store

Roku Select Series 40" Full HD TV

  • Lowe'sNew

    In stock

    $119.99Free shippingChecked 11 h ago
    Visit Lowe's
  • eBayNew

    Availability unknownSold by honest_rick (100% positive, 181 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $99.00+ $37.19 shippingChecked Nov 9
    Visit eBay
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $149.99Free shippingChecked 19 h ago
    Visit Amazon
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $149.99Checked Nov 4
    Visit Amazon

Store links may earn us a commission. Some prices via Klarna.

All 4 stores and price history →

Insignia 32 Inch FE Series LED Smart TV

  • Best BuyNew

    In stock

    $89.99Free shippingChecked 19 h ago
    Visit Best Buy

Store links may earn us a commission. Price via Klarna.

Prices and history →

Specs compared

SpecRoku Select Series 40" Full HD TVInsignia 32 Inch FE Series LED Smart TV
Smart TVYesYes
Network FunctionalitySmart TV, Streaming—
Display TypeLED—
Resolution4K—
HDTV Format4K UHD—
Backlight TechnologyLED—
Display HighlightsHDR, HDR10+—
Refresh Rate60 Hz—
Display Aspect Ratio16:9—
Menu LanguageSpanish, English, French, German, Portuguese—
HDMI Ports3—
Internet Streaming ServicesNetflix—
Show all 38 specsShow fewer specs
SpecRoku Select Series 40" Full HD TVInsignia 32 Inch FE Series LED Smart TV
Network ConnectivityWi-Fi—
Video InterfaceHDMI—
PC InterfaceHDMI—
Supported Resolutions4K—
TV Tuner TypeClear QAM, ATSC, Digital—
Dimensions43.1 inches (stand width)—
Screen FormFlat—
Stand And MountWall Mount—
Design HighlightsBezel-Less Design—
Mount Interface

What reviewers say

Roku Select Series 40" Full HD TV

Owners of Roku's small Select Series sets generally like the simple interface, quick setup and the voice remote. Complaints center on picture quality being fine but not impressive, and on sound that is thin at higher volumes.

What people mention
  • Picture qualityMixedOwners call the 1080p picture clear for the size but not sharp next to 4K TVs.
  • SoundCriticisedReviewers say the built-in speakers are thin and benefit from a soundbar.
  • SetupPraisedBuyers report setup is quick and the Roku sign-in flow is straightforward.
  • RemotePraisedThe voice remote's short button layout is called easy to use.

Insignia 32 Inch FE Series LED Smart TV

Owner feedback on the FE Series is mixed. People like it as a cheap, simple second TV for a bedroom or kitchen, but many find the picture dim and the smart interface slow.

What people mention
  • Picture qualityMixedOwners say the 1080p image is fine for a small room but looks dim and flat in bright light.
  • Smart interfaceCriticisedUsers report slow menus and apps that take a while to load.
  • SoundCriticisedBuilt-in speakers are described as thin, so many add a soundbar.
  • SetupPraisedBuyers find it quick to set up and connect to Wi-Fi.
Reviews
  • Shopping for a TV Under $500? Here Are the CNET-Approved Deals Worth Your Money - CNET
  • Shopping for a Budget TV? Here’s How to Actually Find a Good One Under $500 - CNET

Questions and answers

Which is better for a bedroom?
The Roku Select Series, in its smaller size. It has a simple interface, a voice remote and Bluetooth headphone mode for quiet viewing. The Insignia works too, but offers less.
Which lasts longer?
Neither brand publishes a lifespan figure. Roku has far more owner reports, and most are positive about reliability. The Insignia has too little feedback to judge.
Is the Roku worth stepping up to over the Insignia?
Yes for most buyers. You get Roku's polished software, a voice remote, headphone mode and more ports. The Insignia only makes sense if you want the smallest, simplest set.
Does the Insignia support Google Assistant?
No. Insignia lists Amazon Alexa only. The Roku Select Series works with both Alexa and Google Assistant.
Can I wall-mount either TV?
Both can be wall-mounted. Roku owners report the mounting pattern makes it awkward on some brackets. Check the VESA pattern before you buy a mount.
Which has better picture quality?
Both are Full HD LED sets, and neither is known for standout picture. Roku adds Smart Picture processing that adjusts the mode automatically, which helps.

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Buying guides that pick them

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400x300
—
Assistant SupportAlexa, Google Assistant—
Audio System FeaturesDolby Digital—
Screen sizes43", 50", 55", 65", 75", 85"—
BacklightingDirect lit—
HDR formatHDR10+, HLG—
Wi-FiWi-Fi® 5 802.11ac—
EthernetEthernet—
BluetoothYes—
AudioDolby Audio—
HDMI inputs3 HDMI + 1 HDMI eARC—
OutputsOptical—
Screen Resolution—1920x1080 (Full HD)
Voice Assistant—Amazon Alexa
Color—Black
Screen Size (")—32.0
Display—LED