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Sony BRAVIA XR8B 77" OLED TV vs TCL QM7K 98-Inch QD-Mini LED TV

Two very different TVs. The Sony XR8B is a 77-inch OLED with per-pixel contrast, wide viewing angles and Sony's processing, and it fits normal living rooms. The TCL QM7K is a 98-inch Mini-LED QLED that is far brighter and much bigger, but it needs a large wall and a wide seating distance. Buy the Sony for film-quality blacks in a dark room and a size most rooms can take; buy the TCL for a huge, bright picture for sports, gaming and daytime viewing. Owners rate the TCL higher, but the Sony's OLED panel is the safer pick for off-angle seats and dark-room contrast.

  • Choose the Sony XR8B if you want true OLED blacks, wide viewing angles and a 77-inch size that fits a typical living room or media room.
  • Choose the TCL QM7K if you have a big wall and long seating distance and want the largest, brightest picture for sports, gaming and daytime rooms.

Prices

  • Sony BRAVIA XR8B 77" OLED TV: $1,998.00 at B&H Photo-Video-Audio (last seen Nov 9)
  • TCL QM7K 98-Inch QD-Mini LED TV: $2,499.99 at Best Buy (checked today)
  • Difference: the Sony BRAVIA XR8B 77" OLED TV is $501.99 cheaper than the TCL QM7K 98-Inch QD-Mini LED TV at the latest prices (Nov 9 and Nov 13)
Sony
Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model

Sony BRAVIA XR8B 77" OLED TV

Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model

4.4(135 ratings)
$1,998.00at B&H Photo-Video-AudioChecked Nov 9
See all prices and details
Visit B&H Photo-Video-Audio
Pros
  • OLED contrast with deep blacks and no blooming around bright objects
  • Wide viewing angles suit off-center seating
  • Sony processing and Auto HDR Tone Mapping
  • 77 inches fits most living rooms and media walls
  • Google TV with Google Assistant and Apple HomeKit
Cons
  • Smaller screen than the TCL
  • Lower peak brightness for bright, sunlit rooms
  • 120Hz panel, below the TCL's 144Hz
  • HDR10 only, no Dolby Vision
TCL
TCL 98 Inch Class QM7K Series

TCL QM7K 98-Inch QD-Mini LED TV

TCL 98 Inch Class QM7K Series

4.8(486 ratings)
$2,499.99at Best BuyChecked 5 h ago
See all prices and details
Visit Best Buy

Store links may earn us a commission. Price via Klarna.

Pros
  • 98-inch screen for a true home-theater wall
  • Very high brightness with up to 2500 dimming zones
  • 144Hz native and Game Accelerator up to 288Hz for gaming
  • Dolby Vision and HDR10+ support
  • Bang & Olufsen audio with Dolby Atmos and DTS Virtual:X
Cons
  • Needs a large wall and long seating distance
  • HVA panel viewing angles are narrower than OLED
  • Mini-LED can show blooming around bright objects on dark scenes
  • Very large and heavy to move and mount

What separates them

Sony BRAVIA XR8B 77" OLED TVTCL QM7K 98-Inch QD-Mini LED TV
Panel technologyOLED, self-lit pixels with per-pixel contrastQD-Mini LED with full-array local dimming, up to 2500 zones
Screen size77 inches98 inches
Peak brightnessOLED brightness, best in a dark roomHDR 3000 nits peak, strong in bright rooms
Viewing anglesVery wide, color holds off-axisCrystGlow HVA panel with anti-reflective coating, narrower than OLED
Gaming120Hz, 4 HDMI inputs, no 144Hz or game accelerator listed144Hz native, Game Accelerator up to 288Hz, ALLM, low input lag
HDR formatsHDR10 with Auto HDR Tone MappingDolby Vision, HDR10+, HDR10, HLG
Sound5 speakers, Dolby AtmosAudio by Bang & Olufsen, Dolby Atmos, DTS Virtual:X, IMAX Enhanced
Smart platform and assistantsGoogle TV, Google Assistant, Apple HomeKitGoogle TV, Google Assistant, Alexa, Apple Home, Google Home

Price history

$2,499.99$1,749.99
Nov 7Nov 13
  • Sony BRAVIA XR8B 77" OLED TV: lowest $1,749.99 on Nov 7 at Walmart; $1,999.99 on Nov 11.
  • TCL QM7K 98-Inch QD-Mini LED TV: lowest $2,497.99 on Nov 13 at Walts TV.

Prices at every store

Sony BRAVIA XR8B 77" OLED TV

  • B&H Photo-Video-AudioNew

    In stock

    $1,998.00Free shippingChecked Nov 9
    Visit B&H Photo-Video-Audio
  • Best BuyNew

    In stock

    $1,999.99Free shippingChecked Nov 11
    Visit Best Buy
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,998.00Free shippingChecked Nov 9
    Visit Amazon
  • Best BuyNew

    Availability unknown

    $1,999.99Free shippingChecked Nov 9
    Visit Best Buy

Also available at

  • WalmartCheck price at Walmart

Store links may earn us a commission. Some prices via Klarna.

All 5 stores and price history →

TCL QM7K 98-Inch QD-Mini LED TV

  • Best BuyNew

    In stock

    $2,499.99Free shippingChecked 5 h ago
    Visit Best Buy
  • cityhome.comNew

    In stock

    $2,499.99+ $39.95 shippingChecked 5 h ago
    Visit cityhome.com
  • Walts TVNew

    Out of stock

    $2,497.99Free shippingChecked 5 h ago
    Visit Walts TV
  • WalmartNew

    Out of stock

    $2,498.00Free shippingChecked 5 h ago
    Visit Walmart

Store links may earn us a commission. Some prices via Klarna.

All 6 stores and price history →

Specs compared

SpecSony BRAVIA XR8B 77" OLED TVTCL QM7K 98-Inch QD-Mini LED TV
colorBlackBlack
Resolution4K UHD4K (2160p)
Refresh rate120 Hz144Hz
BrandSonyTCL
High dynamic range formatHDR10, Auto HDR Tone MappingDolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma…
Display TypeOLEDLED
TV Tuner TypeYes, Analog, ATSC, ATSC 3.0 (NextGen TV), Clear…ATSC, NTSC, Clear QAM
screen_size77 in—
DisplayOLED—
Television typeOLED TVs—
Smart techY—
StreamersNetflix—
Show all 40 specsShow fewer specs
SpecSony BRAVIA XR8B 77" OLED TVTCL QM7K 98-Inch QD-Mini LED TV
PlatformGoogle TV—
Virtual asst.Apple HomeKit, Google Assistant—
HDMI number4—
Mount typeWall Mount—
Sound technologyDolby Atmos—
Color categoryBlack—
ManufacturerSony—
Video streaming qualityHDR—
Number of speakers5—
Input/output type

What reviewers say

Sony BRAVIA XR8B 77" OLED TV

  • 4.4 / 5135 ratings

Rated 4.4 out of 5 from 135 ratings, the XR8B draws praise for its OLED picture and Google TV interface. Buyers mostly flag brightness and price as the sticking points.

What people mention
  • Picture qualityPraisedOwners describe deep blacks, vivid color and crisp 4K detail.
  • BrightnessCriticisedSome say the panel struggles in bright, sunlit rooms.
  • SetupPraisedBuyers report quick setup and a smooth Google TV experience.
  • SoundPraisedThe built-in speakers with Dolby Atmos are called good enough without a soundbar.

TCL QM7K 98-Inch QD-Mini LED TV

  • 4.8 / 5486 ratings

Owners rate the QM7K very highly, praising its brightness, contrast and size for the money. Most criticism centers on the set's bulk and setup rather than picture quality.

What people mention
  • Picture brightnessPraisedOwners say HDR highlights pop and the screen holds up in bright rooms.
  • Black levelsMixedReviewers report deep blacks overall but some blooming around bright objects.
  • GamingPraisedOwners like the high refresh rate and low input lag for consoles.
  • SoundMixedThe Bang & Olufsen tuning is fine for everyday TV but short of a soundbar.

Questions and answers

Which is better for a dark home theater?
The Sony XR8B. OLED turns pixels off for true blacks and no blooming, which matters most in a dark room. The TCL's Mini-LED dimming is strong but can still halo bright objects.
Which is better for a bright living room?
The TCL QM7K. Its HDR 3000 nits peak brightness and anti-reflective panel hold up better against daylight and lamps than the OLED.
Which is better for gaming?
The TCL QM7K. It has a 144Hz native panel, Game Accelerator up to 288Hz, ALLM and low input lag. The Sony is 120Hz with four HDMI inputs.
Is the TCL too big for a normal room?
At 98 inches it needs a wide wall and roughly 9 to 12 feet of seating distance to feel comfortable. The 77-inch Sony fits most living rooms.
Which lasts longer?
Both should last many years. OLED pixels can dim unevenly with static content over time, while Mini-LED backlights avoid that risk but add more complex dimming hardware.
Is the Sony worth stepping up to over the TCL?
Only if OLED blacks, wide viewing angles and a room-friendly 77 inches matter more to you than size and brightness. For a huge, bright picture, the TCL wins.

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Wireless
—
Inputs & outputsInputs - USB, RJ-45 & Outputs - HDMI—
Input/output quantity4—
Accessories includedRemote Control—
Recommended locationIndoor—
Screen Resolution3840x2160 (4K Ultra HD)—
BluetoothYes—
Release Year2025—
Wi-FiYes—
Network FunctionalitySmart TV, Google Assistant—
Smart TVYes—
HDMI Ports4 ports—
Internet Streaming ServicesYouTube, Apple TV, Bravia Core, Crunchyroll, Di…—
Network ConnectivityWi-Fi, Bluetooth, LAN—
Video InterfaceHDMI, USB—
CEC EnabledYes, BRAVIA Sync Function—
HDTV Format4K UHD—
Backlight TechnologyOLED—
Display HighlightsHDR, High brightness—