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Tarte
Tarte Maracuja Juicy Shift
−59%
Beauty · tarte cosmetics

A juicy lip shift that flatters on the first swipe

Tarte Maracuja Juicy Shift

Tarte Maracuja Juicy Shift — a sheer, buildable tint for anyone who likes easy everyday color.

Deal score 5.1 · Good deal
$11.00$27.00 tarte cosmetics's regular price

You save $16.00 at tarte cosmetics

This deal was in an earlier drop. The store may have changed its price since.

Why it's a great deal

  • tarte cosmetics lists its regular price at $27.00: 59% off by its own figures
Visit tarte cosmetics

Every store we checked

  • tarte cosmeticsNew

    In stock

    $11.00Checked 2 h ago
    Visit tarte cosmetics
  • eBayNew

    In stockSold by xscoobysnacksx

    $13.99Checked 2 h ago
    Visit eBay
  • Ulta BeautyNew

    In stock

    $27.00+ $6.95 shippingChecked 2 h ago
    Visit Ulta Beauty
  • Kohl'sNew

    In stock

    $27.00+ $8.95 shippingChecked 2 h ago
    Visit Kohl's

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Price history and every store's price →

From tarte cosmetics

  • pH-powered lip & cheek tint shifts into a custom pink shade with sheer coverage
  • Universal lip & cheek color changes with your natural pH levels, creating your perfect pink shade
  • Each color shifts to a similar pinky pop
  • Formulated with 10+ superfruit complex & hyaluronic acid
  • Drenches lips & cheeks in juicy color & helps keep them looking conditioned
  • Vegan, cruelty-free & dermatologist-tested
Sizes
cotton candy, sherbet, sour candy, slushie, ice pop, rock candy, jelly bean, grape, clementine, lemon, kiwi, blueberry, blackberry
Materials
10+ superfruit complex (antioxidant-rich), maracuja oil (rich in essential fatty acids & vitamin C), hyaluronic acid, olive oil; formulated without parabens, mi

What buyers say

Buyers like
  • Super hydrating and silky feeling with spot-on color
  • Gives a lovely pink tint to dark lips; a great universal shade
  • Looks good on everyone for a little pop of color
  • Glossy finish makes lips look juicy and plump
  • Blends nicely on cheeks without making base makeup separate
  • A little goes a very long way
Buyers complain about
  • Very liquidy on the lips, almost like water, and doesn't last long
  • Doesn't hydrate well
  • Shade always turns the same bright pink regardless of the color picked
  • Weird smell and taste
  • Color fades after a few hours
  • Oily texture disliked by some

Specs

Finish
Glossy
Form
Balm
Color Family
Pinks
Pigmentation
Sheer
Effect
Plumping
Longevity
Lasting
Plumping
Yes
Application Area
Lips
Texture
Smooth
Cruelty-Free
Yes

About the Tarte Maracuja Juicy Shift

Maracuja Juicy Shift is a pH-reactive gloss-balm for lips and cheeks that turns into a custom sheer pink. It packs hyaluronic acid and a 10+ superfruit complex, and it is vegan, cruelty-free and dermatologist-tested. It suits people who want a low-effort pink flush and a juicy shine rather than opaque color. Against pH tints from other brands, it is more of a gloss-balm than a stain, so expect shine and comfort over long wear.

Best forShoppers who want a sheer pink flush on lips and cheeksPeople who prefer glossy, balm-like textures over matte stainsAnyone building a low-maintenance, one-product makeup routineVegan and cruelty-free beauty shoppers
Pros
  • Sheer pink that adapts to skin's pH
  • Glossy, juicy finish with a smooth feel
  • Hyaluronic acid and superfruit complex for conditioning
  • Works on lips and cheeks
  • Vegan, cruelty-free and dermatologist-tested
  • A little goes a long way
Cons

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  • All tarte deals and products
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  • Early Black Friday Beauty Deals 2026

Price facts

  • This deal was $11.00 at tarte cosmetics on Nov 10.
  • Lowest price today: $11.00 at tarte cosmetics (checked Nov 10, 2026).
  • Checked at 4 stores.

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  • Thin, watery texture on the lips
  • Color fades within a few hours
  • Shade shifts to a similar bright pink for most users
  • Some dislike the scent and taste
  • Not very hydrating for dry lips

What reviewers say

Buyers like the glossy, silky feel and the universal pink it gives, especially on darker lips. Many complain that it is watery, fades fast and smells odd, and that every shade turns out much the same.

What people mention
  • TextureMixedSome find it silky and smooth, while others call it watery and oily on the lips.
  • Wear timeCriticisedReviewers say the color fades after a few hours.
  • Shade shiftMixedBuyers like the pink it creates but note every shade turns a similar bright pink.
  • HydrationMixedSome call it hydrating and conditioning, others say it does not hydrate well.
  • ScentCriticisedSeveral reviewers dislike the smell and taste.
  • FinishPraisedOwners like the glossy, juicy look that makes lips appear plump.

Questions and answers

Does the shade really change with my pH?
Yes. It is a pH-powered tint that shifts into a pink once applied. Most users end up with a similar bright pink, so do not expect a big difference between shades.
Is it a lip product or a cheek tint?
Both. It is marketed for lips and cheeks, and reviewers say it blends nicely on the cheeks without breaking up base makeup.
How long does it last?
Not long. Reviewers report the color fading after a few hours, and the thin texture means it needs reapplying.
Is it hydrating?
It contains hyaluronic acid and a superfruit complex, and some buyers find it silky and conditioning. Others say it does not hydrate dry lips well.
Is it vegan and cruelty-free?
Yes. Tarte lists it as vegan and cruelty-free, and it is also dermatologist-tested and free of parabens, phthalates and mineral oil.
What does it smell like?
It is flavored with a blueberry scent. Some reviewers find the smell and taste odd.

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