Does the shade really change with my pH?

Yes. It is a pH-powered tint that shifts into a pink once applied. Most users end up with a similar bright pink, so do not expect a big difference between shades.

Is it a lip product or a cheek tint?

Both. It is marketed for lips and cheeks, and reviewers say it blends nicely on the cheeks without breaking up base makeup.

How long does it last?

Not long. Reviewers report the color fading after a few hours, and the thin texture means it needs reapplying.

It contains hyaluronic acid and a superfruit complex, and some buyers find it silky and conditioning. Others say it does not hydrate dry lips well.

Is it vegan and cruelty-free?

Yes. Tarte lists it as vegan and cruelty-free, and it is also dermatologist-tested and free of parabens, phthalates and mineral oil.

What does it smell like?

It is flavored with a blueberry scent. Some reviewers find the smell and taste odd.

Where is the Tarte Maracuja Juicy Shift cheapest?

At tarte cosmetics, for $11.00, 59% off, as of our latest check.

What do buyers say about the Tarte Maracuja Juicy Shift?

Buyers like: Super hydrating and silky feeling with spot-on color; Gives a lovely pink tint to dark lips; a great universal shade; Looks good on everyone for a little pop of color. Common complaints: Very liquidy on the lips, almost like water, and doesn't last long; Doesn't hydrate well.

Where can I buy the Tarte Maracuja Juicy Shift?

4 stores we checked sell it, including Kohl's, Ulta Beauty, tarte cosmetics, eBay.

Tarte Maracuja Juicy Shift Price History: 59% Off at tarte cosmetics

What reviewers say

Buyers like the glossy, silky feel and the universal pink it gives, especially on darker lips. Many complain that it is watery, fades fast and smells odd, and that every shade turns out much the same.

What people mention

TextureMixedSome find it silky and smooth, while others call it watery and oily on the lips.
Wear timeCriticisedReviewers say the color fades after a few hours.
Shade shiftMixedBuyers like the pink it creates but note every shade turns a similar bright pink.
HydrationMixedSome call it hydrating and conditioning, others say it does not hydrate well.
ScentCriticisedSeveral reviewers dislike the smell and taste.
FinishPraisedOwners like the glossy, juicy look that makes lips appear plump.

From tarte cosmetics

pH-powered lip & cheek tint shifts into a custom pink shade with sheer coverage
Universal lip & cheek color changes with your natural pH levels, creating your perfect pink shade
Each color shifts to a similar pinky pop
Formulated with 10+ superfruit complex & hyaluronic acid
Drenches lips & cheeks in juicy color & helps keep them looking conditioned
Vegan, cruelty-free & dermatologist-tested

Sizes: cotton candy, sherbet, sour candy, slushie, ice pop, rock candy, jelly bean, grape, clementine, lemon, kiwi, blueberry, blackberry
Materials: 10+ superfruit complex (antioxidant-rich), maracuja oil (rich in essential fatty acids & vitamin C), hyaluronic acid, olive oil; formulated without parabens, mi