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Deal.ai › L'Oreal Paris › Permanent Hair Dyes
L'Oréal Paris
L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit R68 Ruby Rush

L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit R68 Ruby Rush

3.1(2,258 ratings)

Best price now

$12.97at AmazonChecked 23 h ago

Compared across 3 stores. Prices are checked against each store and labelled with when. As an Amazon Associate, Deal.ai earns from qualifying purchases.

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Price facts

  • Last seen at $12.97 at Amazon on Nov 9.
  • Checked at 3 stores.

Our take on the L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit R68 Ruby Rush

Feria R68 Ruby Rush is a permanent red dye kit built around a vivid, multi-tonal ruby shade with a shimmering finish. It includes a bonding care conditioner aimed at strengthening weak hair bonds, and it claims full gray coverage. Reds are the hardest shades to hold, so expect faster fading than browns or blondes, and plan on touch-ups. Reviewers are split: many love the depth of color, while a large share report uneven results, dryness, or a shade that reads darker than the swatch.

Best forShoppers wanting a bold, fashion-forward redCovering gray while going redAt-home single-process coloringHair that needs bond care during dyeing
Pros
  • Rich, multi-dimensional red rather than a flat tone
  • Bonding care conditioner included in the kit
  • Full gray coverage claimed
  • Gel formula is easy to spread through lengths
  • Works on all hair types
Cons
  • Red fades faster than other shades and needs refreshing
  • Mixed reports on how close the result lands to the swatch
  • Can leave hair dry or rough without extra conditioning
  • Strong aromatic fragrance bothers some users
  • Uneven take on porous or previously colored hair

L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit R68 Ruby Rush prices at every store

  • WalmartNew

    In stockSold by Get It Wholesale EmpireReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $12.79+ $5.99 shippingChecked 23 h ago
    Visit Walmart
  • MercariNew

    In stock

    $20.00+ $7.50 shippingChecked 23 h ago
    Visit Mercari
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $12.97Checked 23 h ago
    Visit Amazon

Also available at

  • WalmartCheck price at Walmart

L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit R68 Ruby Rush price history

Lowest price we've seen: $12.97 on Nov 10 at Walmart. Tracked across 3 stores since Nov 10.

What reviewers say

  • 3.1 / 52,258 ratings

Owners describe a striking red when it works, but sentiment is mixed overall. Common complaints are a result darker or more burgundy than expected, dryness after rinsing, and quick fading.

What people mention
  • Color resultMixedSome get a bright ruby red; others say it turns out darker, deeper, or more burgundy than the box shows.
  • FadingCriticisedUsers report the red washing out noticeably within a few weeks and needing frequent touch-ups.
  • Hair conditionMixedThe included bonding conditioner helps, but several users still find hair dry or rough after coloring.
  • Gray coveragePraisedMany users say it covers grays fully, though a few find stubborn grays resist.
  • FragranceCriticisedThe aromatic scent is strong and lingers, which some find unpleasant.
  • EvennessCriticisedPorous or previously colored hair can take the dye unevenly, giving patchy tone.

About the L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit R68 Ruby Rush

Feria by L'Oreal Paris gives you cutting-edge, multi-faceted, shimmering color for vibrant, healthy-looking hair. Inspired at its core by fashion, Feria offers custom-blended, head-turning results.Feria's NEW Bonding Care Complex Conditioner helps repair strength of weak hair bonds, keeping hair strong & healthy-looking, for multi-dimensional color vibrancy. Never dull. Never flat. Never wrecks.

Specifications

Color
RedSource
No. of Pieces (pcs)
1Source
Body Area
Hair
Product Type
Hair Color
Product Form
Gel
Highlighted Ingredients
Bonding Care Complex Conditioner, Hydrogen Peroxide

Questions and answers

How does R68 Ruby Rush compare with other Feria reds?
It sits among the deeper, cooler reds in the line, closer to ruby than to copper or auburn. If you want a warmer, brighter red, look at the copper-leaning shades instead.
Will it cover gray hair?
Feria claims full gray coverage, and many users confirm it. Stubborn or very resistant grays may need a longer processing time or a second application.
How long does the color last?
It is permanent, but red pigment fades faster than other shades. Most users see noticeable fading within a few weeks and refresh with a color-depositing product in between.
Is it safe on previously colored or damaged hair?
It contains hydrogen peroxide and a lightener, so it is harsher on already processed hair. A strand test is wise, and porous hair often grabs the color unevenly.
What is in the kit?
A color gel, a developer, and the Bonding Care Complex conditioner, plus gloves and instructions. One kit is intended for one full application.
Does it work on dark hair?
The lightener lifts some depth, but very dark hair will likely land on a deep burgundy rather than a bright ruby. Lifting first gives a truer red.
Where is the L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit R68 Ruby Rush cheapest?
At Amazon, for $12.97, as of our latest check.
What do buyers say about the L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit R68 Ruby Rush?
Rated 3.1 out of 5 from 2,258 ratings.
Where can I buy the L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit R68 Ruby Rush?
3 stores we checked sell it, including Mercari, Amazon, Walmart.

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Buying guides that pick the L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit R68 Ruby Rush

  • Best permanent at-home hair color kits in vivid red

Stores we've priced the L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit R68 Ruby Rush at

  • Walmart deals and prices

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Product Fragrance
Aromatic
Treatment Type
Conditioning
Item Count
1
Product Volume
3.4 fl oz
Quantity Size
1 Kit
Multipack Quantity
2
Target Gender
Unisex, Women
Target Age Range
Adult
Suitable For Target User
Women, Unisex
Suitable For Hair Type
All Hair Types
Application Method
Refer to insert inside product for detailed application instructions
Gray Coverage
Full Coverage
Bleach Lightener
Yes
With Glitter
Shimmering
Hair Concern
Weak hair bonds
Hair Type
All Hair Types
Permanence Duration
Permanent
Texture Feel
Shimmering