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Ashley Electric Fireplace Real Flame

Ashley Electric Fireplace Real Flame

4.7· 1,800 ratings

Best price now

$555.00at TargetObserved Nov 4, 2026, 6:23 PM

27% under what the other stores charge

Compared across 6 stores. Prices are checked against each store and labelled with when.

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Our take on the Ashley Electric Fireplace Real Flame

The Ashley Real Flame is an electric fireplace that adds a flame effect and supplemental heat without a chimney or gas line. It comes in white, brown, mahogany and blackwash finishes, with thermostat control and automatic shut-off. Heating output varies by model, from 4,700 to 9,000 BTU. The best new price is $555 at Target as of November 4, 2026, with 6 stores listing it new.

Best forRenters who can't install a vented fireplaceLiving rooms and bedrooms needing supplemental heatBuyers who want a flame look without wood or gasHomes where a thermostat and auto shut-off matter
Pros
  • Flame effect works with or without heat
  • Thermostat control and automatic shut-off built in
  • Four finish options to match a room
  • No venting, gas line or chimney needed
  • Plug-in setup suits apartments and rentals
Cons
  • Electric heat is supplemental, not a whole-home solution
  • BTU output differs by model, so check the one you buy
  • Flame effect is simulated, not a real fire
  • Higher-BTU versions draw more power

Ashley Electric Fireplace Real Flame prices at every store

  • TargetNew

    In stock

    $555.00Observed Nov 4, 2026, 6:23 PM
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  • WayfairNew

    In stock

    $573.00Observed Nov 4, 2026, 6:23 PM
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  • Home DepotNew

    In stock

    $737.91Observed Nov 4, 2026, 6:23 PM
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  • OverstockNew

    In stock

    $759.99Observed Nov 4, 2026, 6:23 PM
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  • Ferguson HomeNew

    In stock

    $934.99Observed Nov 4, 2026, 6:23 PM
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  • Real FlameNew

    In stock

    $1,052.30Observed Nov 4, 2026, 6:23 PM
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Also available at

  • Bed Bath & BeyondCheck price at Bed Bath & Beyond
  • eFireplaceStore.comCheck price at eFireplaceStore.com
  • electricfireplaces.comCheck price at electricfireplaces.com
  • PerigoldCheck price at Perigold
  • Tractor Supply CompanyCheck price at Tractor Supply Company
  • Woodland DirectCheck price at Woodland Direct

Ashley Electric Fireplace Real Flame price history

Lowest price we've seen: $555.00 on Nov 4 at Target. Tracked across 12 stores since Nov 4.

What reviewers say

With 4.7 out of 5 from about 1,800 ratings, owners are largely positive. They like the look of the flame and the easy setup. Complaints tend to focus on heat output and build quality.

Pros
  • Realistic-looking flame effect
  • Simple to assemble and plug in
  • Thermostat keeps a room comfortable
  • Finishes look good in person
Cons
  • Heat is modest for larger rooms
  • Some units feel light on build quality
  • Flame brightness can seem dim in daylight

Specifications

With Automatic Shut-Off
Yes
Type
Fireplace
With Thermostat
Yes
Heat Source
Electric
Finish
White, Brown, Mahogany, Blackwash
Heating Capacity
4,700 BTU, 4,780 BTU, 5,200 BTU, 9,000 BTU

Questions and answers

Is the Ashley Real Flame worth it?
It suits shoppers who want a flame look and some extra heat without venting. At $555 at Target as of November 4, 2026, it is a mid-range electric fireplace, so compare BTU output before buying.
How much heat does it put out?
Output depends on the model: 4,700, 4,780, 5,200 or 9,000 BTU. The lower figures warm a small room; the 9,000 BTU version covers more space.
Can I run the flames without heat?
Yes. The flame effect can run on its own, so you can use it in warmer months without adding heat.
Does it need venting or a gas line?
No. It is electric and plugs in, so no chimney, vent or gas connection is required.
What sizes and finishes are available?
Finishes are white, brown, mahogany and blackwash. Check the specific listing for the size and BTU rating, since they vary by model.
When is it cheapest?
Electric fireplaces often drop around fall and holiday sales. Track the price history and compare the 6 stores listing it new before buying.
Where is the Ashley Electric Fireplace Real Flame cheapest?
At Target, for $555.00, 27% under what the other stores charge, as of our latest check.
What do buyers say about the Ashley Electric Fireplace Real Flame?
Rated 4.7 out of 5 from 1,800 ratings.
Where can I buy the Ashley Electric Fireplace Real Flame?
12 stores we checked sell it, including Target, Wayfair, Home Depot, Ferguson Home, Real Flame.

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