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Firmstrong
Firmstrong Urban

Firmstrong Urban

Best price now

$219.99at WalmartObserved at 12:34 AM

24% under what the other stores charge

Compared across 5 stores. Prices are checked against each store and labelled with when.

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Our take on the Firmstrong Urban

The Firmstrong Urban is a single-speed women's beach cruiser with a step-through steel frame, 26-inch tires and a coaster brake. It is built for flat, casual rides on the beach, boardwalk or around town, not for hills or speed. The rigid steel frame and 35 lb weight keep it simple and durable but heavy to carry. At $219.99 at Walmart as of November 4, 2026, it sits at the low end of its recent price range, making it a cheap entry into cruiser riding.

Best for
Beginners who want a simple, low-maintenance bike
Flat beach, boardwalk and neighborhood rides
Riders who prefer a step-through frame
Shoppers on a tight budget
Pros
  • Step-through steel frame is easy to mount and dismount
  • Single speed and coaster brake mean almost no maintenance
  • 26-inch cruiser tires roll smoothly on sand and pavement
  • Fender mounts allow adding fenders later
  • Low price for a complete adult cruiser
Cons
  • 35 lbs is heavy to lift or carry upstairs
  • Single speed is hard work on hills
  • Coaster brake only: no hand brakes for quick stops
  • Rigid fork and no suspension give a stiff ride on rough roads
  • Steel frame can rust if left out in wet, salty air

Firmstrong Urban prices at every store

  • firmstrong.comNew

    In stock

    $289.00Free shippingObserved at 12:34 AM
    Visit store
  • Firth SportsNew

    In stock

    $289.99Free shippingObserved at 12:34 AM
    Visit store
  • WalmartNew

    Availability unknown

    $219.99Observed at 12:34 AM
    Visit store
  • Peach FrogNew

    Availability unknown

    $289.00Observed at 12:34 AM
    Visit store
  • Live 4 BikesNew

    Availability unknown

    $289.00Observed at 12:34 AM
    Visit store

Also available at

  • eBayCheck price at eBay

Firmstrong Urban price history

Lowest price we've seen: $219.99 on Nov 4 at Walmart. Tracked across 5 stores since Nov 4.

What reviewers say

Owners of the Firmstrong Urban generally describe it as a solid, comfortable cruiser for the money, well suited to flat beach and town riding. Complaints center on weight and the limits of a single-speed coaster-brake setup.

Pros
  • Comfortable upright riding position
  • Simple to ride and maintain
  • Good value for a beginner cruiser
  • Attractive classic look
Cons
  • Heavy to carry and store
  • Struggles on hills with one gear
  • Coaster brake feels weak at speed

Specifications

Intended Use
Casual riding
Usage Terrain
Beach, City, Road
Brake Type
Coaster brake
Brake Highlights
Coaster Brake
Frame Material
Steel
Frame Type
Classic Cruiser Design
Frame Fork Material
Steel
Frame Shape
Step-through
Maximum Speed
15 mph (Recommended Riding Speed)
Riding Style
Casual riding
Bike Type
Beach Cruiser
Design Material
Steel
Weight
35 lbs (Fully Assembled)
Design Highlights
Designed in Hermosa Beach, CA, Chrome Plated (Handlebar)
Dimensions
17.00 in (assembled product height)
Design Style
Classic Cruiser Design
Age Range
Adult
Suitable Terrain
Beach, Around town, City
Typical Users
Women
Skill Level
Beginners
Department
Women's
Tire Diameter
26 in
Suspension Type
No Suspension, Rigid
Number Of Speeds
1

Questions and answers

Is the Firmstrong Urban worth it?
For flat, casual riding at $219.99 at Walmart as of November 4, 2026, yes. It is a basic, durable cruiser at a low price. If you face hills or want hand brakes, spend more on a multi-speed model.
Can I ride the Firmstrong Urban on hills?
Only short, gentle ones. It has one gear and weighs 35 lbs, so steep or long climbs are hard work. It is designed for flat beach and city routes.
Does it have hand brakes?
No. The only brake is a coaster brake, applied by pedaling backward. That is fine at cruiser speeds but gives less control than hand brakes on descents.
What size rider fits the Firmstrong Urban?
It is an adult women's cruiser with 26-inch tires and a step-through frame, suited to most riders around 5'2" to 5'10". Check the frame size on the listing before buying if you are at either extreme.
When is the Firmstrong Urban cheapest?
Cruisers usually drop in price in late fall and winter, outside beach season. The current $219.99 at Walmart as of November 4, 2026 is already near the low end of its range.
Where is the Firmstrong Urban cheapest?
At Walmart, for $219.99, 24% under what the other stores charge, as of our latest check.
Where can I buy the Firmstrong Urban?
6 stores we checked sell it, including Walmart, firmstrong.com, Peach Frog, Live 4 Bikes, Firth Sports.

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