Is the Firmstrong Urban Man worth it?

At $219.99 at Walmart as of November 4, 2026, it is a low-cost way to get a simple cruiser. It suits flat, casual rides; if you face hills or want hand brakes, spend more on a geared bike.

Only short, gentle ones. With one gear and a 33 lb steel frame, steep or long climbs will tire most riders.

What size rider does it fit?

Firmstrong lists it for riders about 5 ft to 6 ft tall. The 19-inch frame and adjustable seat and handlebars cover that range.

Does it have hand brakes?

No. The only brake is a coaster brake: you pedal backwards to stop. There are no cables or brake levers.

What comes in the box?

The bike arrives 80% assembled, with a steel kickstand included. You finish the setup, including the handlebars and front wheel.

Cruisers often drop in late fall and winter, outside beach season. Compare the 5 stores listing it new before buying.

Where is the Firmstrong Urban Man cheapest?

At Walmart, for $219.99, 24% under what the other stores charge, as of our latest check.

What do buyers say about the Firmstrong Urban Man?

Rated 4.5 out of 5 from 2 ratings.

Where can I buy the Firmstrong Urban Man?

5 stores we checked sell it, including firmstrong.com, Live 4 Bikes, Firth Sports, Walmart, Peach Frog.

Firmstrong Urban Man

4.5

Best price now

$219.99at WalmartObserved at 12:34 AM

24% under what the other stores charge

Compared across 5 stores. Prices are checked against each store and labelled with when.

Visit Walmart

What reviewers say

Riders rate it 4.5 out of 5 from a small set of 2 ratings. Owners of this style of cruiser tend to value the simple, smooth ride and the classic look.

Pros

Smooth, easy pedaling on flat ground
Comfortable spring saddle
Simple setup and low upkeep

Cons

Heavy to move around
Hard going uphill
Coaster brake takes getting used to

About the Firmstrong Urban Man

SIMPLE RIDING. ANYWHERE.

The Urban Man Single Speed Beach Cruiser is a classic cruiser bike that rides smooth and pedals easy. An ideal men’s bicycle for the guy in need of a reliable bike for casual riding, whether it be with friends, around town, by the beach or in the city.

The Urban Man is simple to ride. It is a single speed bicycle with a coaster brake, it doesn’t get any easier: one gear, one brake. There are no cables hanging off the bike or complicated gear systems; the low maintenance design means the brake engages by simply pedaling backwards. This braking system is a coaster brake, just like the original beach cruiser bicycles. The overall theme of this cruiser bike is simplicity, it rolls smooth and effortlessly without complicated design or technology.

The wide cruiser bike tires and cushy dual-spring cruiser bicycle saddle make the ride soft and relaxing because the seat and tires will absorb most of the shock from bumps along the bike ride. The effort required to get this bicycle rolling is minimal, the pedals are easy to turn so the rider won’t be exhausted from a casual bike ride. Don’t let the one gear fool you! This men's bike will be able to serve the differing needs of various riders. While only one gear, riders will still be able to maintain a consistent cruising speed from 5 to 15mph. In addition, riding up hills is not out of the question. Of course having gears makes uphill riding easier, but because of the single speed configuration and ergonomic design, riding uphill will be achievable.

19” Steel Frame with 26” Aluminum Wheels

Single Speed Bike with a Pedal-Backwards Coaster Brake for easy pedaling and smooth braking

Dual Spring Oversized Seat for Added Comfort

2.125” Wide White-Wall Tires provides a cushioned, relaxed ride for easy rolling

28.5” Wide Cruiser Bike Handlebars with Hi-Density Foam Grips

Bicycle Weighs approximately 32.5 lbs. Fully Assembled

Fits Most Men 5’2” – 5’11” Tall

Recommended Riding Speed 3 – 15mph

Recommended Riding Distance 0 – 20 miles in a single trip

The Seat and Handlebar Height and Tilt can be adjusted to properly fit the rider

Color Matched Fenders can be Purchased Separately for $49.99.

Bike comes 80% Assembled, Assembly is easy and fun!