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IGK's Permanent Color Kit is an at-home permanent dye built around an ammonia-free formula, sold in shade 5GM Warm Up, a warm medium brown with gold tones. It is positioned as a gentler permanent option, with conditioning ingredients meant to leave hair smooth and moisturized rather than stripped. It suits people who want salon-style gray coverage and a lasting warm brown without ammonia fumes. Against box dyes from drugstore brands, it leans on a more conditioning, less harsh-feeling formula, but it is a single-shade kit rather than a full color line.
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Lowest price we've seen: $31.00 on Nov 10 at Ulta Beauty. Tracked across 1 store since Nov 10.
Feedback on IGK's permanent color is limited but leans positive on the ammonia-free formula and the soft, conditioned feel after coloring. Some users find the warm brown shade runs gold, and a few say it fades faster than expected.
