Shop
  • Deals
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
BrowseBrowse deal.ai
Deal.ai › LG › TVs
LG
LG OLED77B6GUA 77 Inch OLED 4K AI Smart WebOS TV

LG OLED77B6GUA 77 Inch OLED 4K AI Smart WebOS TV

Best price now

$1,999.99at NeweggObserved at 5:46 AM

Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

Visit Newegg

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

Our take on the LG OLED77B6GUA 77 Inch OLED 4K AI Smart WebOS TV

The LG B6 is a 77-inch 4K OLED evo TV with webOS and HDR support, released in 2026. OLED gives it per-pixel contrast and wide viewing angles, and the B-series sits below LG's brighter C and G lines. At $1,999.99 at Newegg as of November 7, 2026, it is the only new price listed, so there is no recent range to compare it against.

Best forMovie and streaming fans who watch in dim roomsLarge living rooms that need a 77-inch screenBuyers who want OLED contrast for under $2,000Gamers who want low-latency OLED with HDMI 2.1
Pros
  • OLED evo panel gives true blacks and near-infinite contrast
  • 77 inches is a big step up in immersion over 65-inch sets
  • Wide viewing angles keep the picture even off-center
  • webOS has all major streaming apps built in
  • HDR support across common formats
Cons
  • B-series OLED is dimmer than LG's C and G series
  • Peak brightness limits HDR punch in bright rooms
  • OLED risk of permanent burn-in with static logos and tickers
  • No price history yet, so it is hard to judge whether $1,999.99 is a low point
  • Large 77-inch panel needs a wide stand or wall mount

LG OLED77B6GUA 77 Inch OLED 4K AI Smart WebOS TV prices at every store

  • NeweggNew

    In stock

    $1,999.99Free shippingObserved at 5:46 AM
    Visit Newegg

Store links may earn us a commission. Price via Klarna.

LG OLED77B6GUA 77 Inch OLED 4K AI Smart WebOS TV price history

Lowest price we've seen: $1,999.99 on Nov 7 at Newegg. Tracked across 1 store since Nov 7.

Specifications

Screen Resolution
3840x2160 (4K Ultra HD)Source
Smart TV
YesSource
Release Year
2026Source
Color
BlackSource
HDR
YesSource
Screen Size (")
77.0Source
Display
OLED evo, OLEDSource

Questions and answers

Is the LG B6 a good TV for the price?
At $1,999.99 at Newegg as of November 7, 2026, it is one of the cheaper ways to get a 77-inch OLED. You trade some brightness against LG's C-series, but contrast and black levels are the same OLED class.
How does the B6 compare with the LG C6?
The C-series uses a brighter OLED panel and typically costs more. The B6 keeps the same webOS platform and OLED contrast but has less headroom for bright HDR scenes and daytime viewing.
Is 77 inches too big for my room?
For a typical living room, 77 inches works well at about 8 to 10 feet viewing distance. In a small room it will dominate the wall, so measure the stand width and wall space first.
Does it support 4K gaming features?
It is a 4K OLED with HDR and low-latency game mode, which suits consoles and PC gaming. Check the port list for HDMI 2.1 if you need 4K at 120Hz from a console or graphics card.
Should I worry about OLED burn-in?
Burn-in is possible with static content like news tickers or game HUDs left on for long periods. Vary content and use the TV's screen-shift and logo-dimming features to reduce the risk.
When is it likely to be cheapest?
TV prices usually drop around Black Friday and during spring clearance before new models arrive. With only one new price listed so far, watch for the first discount below $1,999.99.
Where is the LG OLED77B6GUA 77 Inch OLED 4K AI Smart WebOS TV cheapest?
At Newegg, for $1,999.99, as of our latest check.

Stores we've priced the LG OLED77B6GUA 77 Inch OLED 4K AI Smart WebOS TV at

  • Newegg.com deals and prices

More from LG

  • L
    LG OLED G5
    LG OLED G5
  • L
    LG G5
    LG G5
  • L
    LG C5
    LG C5
  • L
    LG B5
    LG B5
  • L
    LG 65" OLED EVO 4K AI SMART TV
    LG 65" OLED EVO 4K AI SMART TV
  • L
    LG 77-inch OLED evo AI C5 4K Smart TV Bundle
    LG 77-inch OLED evo AI C5 4K Smart TV Bundle
  • 4
    48" Class OLED 4K HDR C6 Series Smart TV
    48" Class OLED 4K HDR C6 Series Smart TV
  • O
    OLED Evo C44 42 inch 4K Ultra HD Smart TV 2024
    OLED Evo C44 42 inch 4K Ultra HD Smart TV 2024
All LG deals and products →