Is the LG Signature 77-inch OLED worth its price?

Only if you want LG's flagship OLED design and picture and are willing to pay a large premium. Mainstream 77-inch OLEDs from LG and rivals cost far less and cover most of the same features.

How does it compare with LG's regular OLED evo models?

It uses the same OLED strengths: deep blacks, wide viewing angles and gaming features like VRR and ALLM. The Signature line adds premium design and positioning, so the regular evo sets are the better value for most buyers.

Does it support gaming features?

Yes. It lists VRR and ALLM, plus HDMI with eARC and CEC, so it can auto-switch to a console and reduce lag. It is a 4K 120Hz-class OLED panel by LG's 2024 standards.

Expect the TV, its stand or wall-mount hardware as sold, a remote and power cable. Confirm the exact bundle with the store, since listings vary.

Flagship OLEDs usually drop during Black Friday and end-of-year sales and when a new model year arrives. Its best new price was $59,999.99 at Best Buy as of November 7, 2026.

Yes. It is VESA-mount compatible and flat, so a standard 77-inch-capable wall mount works. Use a mount rated for the set's weight.

Where is the LG Signature 77 Inch Class OLED TV cheapest?

At Best Buy, for $59,999.99, as of our latest check.

Where can I buy the LG Signature 77 Inch Class OLED TV?

2 stores we checked sell it, including Best Buy, Abt Electronics.

LG Signature 77 Inch Class OLED TV

Best price now

$59,999.99at Best BuyObserved at 8:33 AM

Compared across 2 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

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Our take on the LG Signature 77 Inch Class OLED TV

The LG Signature 77-inch OLED is LG's top-tier 4K OLED, a 2024 model with a 3840x2160 panel, webOS, HDMI with eARC and CEC, Wi-Fi and Bluetooth, VRR and ALLM for gaming, and HDR with HLG support. It is a premium statement set aimed at buyers who want LG's best picture processing and design rather than value. Its best new price is $59,999.99 at Best Buy as of November 7, 2026, with two stores listing it new; that is far above what mainstream 77-inch OLEDs cost, so it sits at the extreme top of the market rather than in a typical price range.