L'Oréal Paris Feria Anti-Brass Hair Lightening System Kit Hyper Platinum
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$12.97at WalmartChecked Nov 9
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This is a cream bleach kit from L'Oréal's Feria line built to push dark brown to light brown hair toward platinum, with up to 8 levels of lift. It pairs the lightening cream with a purple conditioner meant to knock down brass and leave hair softer. It suits people with virgin or lightly colored brown hair who want a cool platinum at home; it is not for predominantly gray, heavily highlighted or relaxed hair. Against salon lightening it is far cheaper and faster, but the lift and tone control are less precise than a colorist's, and results depend heavily on your starting color and hair condition.
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Rated 4 out of 5 across more than 5,000 ratings, most buyers report strong lift and cooler, less brassy tones than expected from a box kit. Complaints center on uneven results and dryness on darker or previously colored hair.
This cream hair lightening system is made to give Hyper Platinum blonde results with up to 8 levels of lift while neutralizing brass. It is for all hair types and textures, especially dark brown to light brown hair. The shade was custom-blended by master colorists.
The kit includes a purple conditioner that neutralizes brass and leaves hair conditioned. Follow the instructions in the box insert and allow 25 minutes of processing time. Results vary with the condition and color of the hair.
It is not recommended for predominately gray or heavily highlighted hair. Do not use it on relaxed hair.
