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Deal.ai › Maidenform › Bras

Maidenform

Maidenform Comfort Push-Up Underwire Bra

Maidenform Comfort Push-Up Underwire Bra

3.5(272 ratings)

Best price now

$14.39at Kohl'sObserved at 11:25 PM

40% under what the other stores charge

Compared across 8 stores. Prices are checked against each store and labelled with when.

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Our take on the Maidenform Comfort Push-Up Underwire Bra

A push-up bra from Maidenform with underwire support and graduated padding that lifts and shapes the bust. It is sold in many sizes and colors across eight stores. At $14.39 at Kohl's as of November 8, 2026, it sits at the low end of its usual selling range, well below typical department-store pricing.

Best forShoppers who want lift and shaping under low-cut topsBudget buyers who want a branded push-up bra under $20Women who prefer underwire support over wire-free styles

Pros

Underwire and push-up padding give noticeable lift and cleavage
Widely available in many sizes and colors
Low price at $14.39 at Kohl's as of November 8, 2026
Maidenform is a long-established, widely stocked bra brand

Cons

Mixed reception: 3.5 out of 5 from 272 ratings
Underwire can dig in or feel stiff for some wearers
Push-up padding adds bulk and may not suit full-bust sizes

Maidenform Comfort Push-Up Underwire Bra prices at every store

Kohl'sNew
In stock
$14.39Observed at 11:25 PM
Visit Kohl's
One Hanes PlaceNew
In stock
$16.98Observed at 11:25 PM
Visit One Hanes Place
MaidenformNew
In stock
$21.99Observed at 11:25 PM
Visit Maidenform
TargetNew
In stock
$23.99Observed at 11:25 PM
Visit Target
eBayNew
In stockSold by tonya4106
$24.99Observed at 11:25 PM
Visit eBay
PoshmarkNew
In stock
$25.00Observed at 11:25 PM
Visit Poshmark
One Hanes PlaceNew
In stock
$21.99+ $6.99 shippingObserved at 11:25 PM
Visit One Hanes Place
WalmartNew
In stockSold by HerRoom and HisRoom
$35.00Observed at 11:25 PM
Visit Walmart

Also available at

HerRoomCheck price at HerRoom
MaidenformCheck price at Maidenform

Store links may earn us a commission. Some prices via Klarna.

Maidenform Comfort Push-Up Underwire Bra price history

Lowest price we've seen: $14.39 on Nov 8 at Kohl's. Tracked across 10 stores since Nov 8.

What reviewers say

3.5 / 5272 ratings

Ratings are mixed at 3.5 out of 5 across 272 ratings. Buyers who like it cite the lift and the price; complaints center on fit and comfort of the underwire.

What people mention

LiftPraisedBuyers say the push-up padding gives clear lift and shaping.
Underwire comfortCriticisedSome wearers report the wire digs in or feels stiff after long wear.
FitMixedFit opinions vary, with some finding their usual size too tight or too loose.
ValuePraisedReviewers note it performs well for a low-priced bra.
PaddingMixedSome like the extra push-up effect; others find the padding bulky.

Specifications

Age Group: AdultSource
Gender: FemaleSource

Questions and answers

Is this bra good for everyday wear?: It works for everyday wear if you like underwire and push-up padding. For all-day comfort, shoppers who dislike wire pressure may prefer a wire-free style.
How does the sizing run?: Reviews are split on fit, so check the brand's size chart and expect to try a band or cup size up or down. Buying from a store with easy exchanges helps.
Is $14.39 a good price?: Yes. At $14.39 at Kohl's as of November 8, 2026, it is at the low end of what this bra usually sells for across the eight stores that carry it.
What colors and sizes are available?: Availability varies by store, but the line is offered in multiple colors and a broad size range. Check the specific store listing for the size and color you want.
Does it come with matching panties?: Maidenform sells coordinating styles, but this listing is for the bra only. Check the store page for what is included.
Where is the Maidenform Comfort Push-Up Underwire Bra cheapest?: At Kohl's, for $14.39, 40% under what the other stores charge, as of our latest check.
What do buyers say about the Maidenform Comfort Push-Up Underwire Bra?: Rated 3.5 out of 5 from 272 ratings.
Where can I buy the Maidenform Comfort Push-Up Underwire Bra?: 8 stores we checked sell it, including One Hanes Place, Kohl's, Maidenform, Target, eBay.

Stores we've priced the Maidenform Comfort Push-Up Underwire Bra at

Kohl's deals and prices
Target deals and prices
Walmart deals and prices

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