Prices are checked against each store and labelled with when.
It checks today's price at every store, compares the alternatives and answers in about a minute.
The BRAVIA 7 II is Sony's upper-midrange LED TV, built around a true RGB backlight that drives red, green and blue LEDs directly instead of using a color filter. That design is meant to widen color volume and cut light leakage compared with the standard mini-LED sets it competes with, and it pairs with Sony's processing for upscaling and motion. It runs Google TV with Gemini built in, so voice search and recommendations work without a separate device. It suits movie and sports viewers who want strong color and a bright panel but do not want to pay OLED money.
Availability unknown
Lowest price we've seen: $1,598.00 on Oct 30 at ShopSimon. Tracked across 1 store since Oct 30.
Owner feedback on Sony's RGB-backlight LED sets is generally positive on color and brightness, with the usual LED complaints about black level in dark rooms. Buyers tend to rate the picture processing and Google TV interface highly.
