Is the Sony BRAVIA 9 worth $3,398.00?

If you want one of the brightest 75-inch LED TVs with Sony processing, yes. If you mostly watch in a dark room, a cheaper OLED will give deeper blacks for less.

How does it compare with the BRAVIA 7?

The BRAVIA 9 has a denser mini-LED backlight and higher brightness. The BRAVIA 7 costs less but gives up some peak brightness and dimming zones.

Does it support 4K 120 Hz for PS5 and Xbox?

Yes. It has a 120 Hz panel and four HDMI ports, and it supports 4K at 120 Hz on compatible inputs.

The TV, a tabletop stand, the remote, and power and setup accessories. A wall mount is not included.

Is it good for a bright room?

Yes. Its high brightness and anti-glare coating handle daylight well, and the 178° viewing angle keeps the picture even from the sides.

Flagship TVs like this usually drop during Black Friday and Super Bowl sales. The current best new price is $3,398.00 at Macy's as of November 4, 2026.

Where is the Sony BRAVIA 9 75-inch TV cheapest?

At Macy's, for $3,398.00, as of our latest check.

What do buyers say about the Sony BRAVIA 9 75-inch TV?

Rated 3.8 out of 5 from 21 ratings.

Where can I buy the Sony BRAVIA 9 75-inch TV?

8 stores we checked sell it, including Macy's, Walmart, Best Buy, Beachcamera, Newegg.com.

Sony BRAVIA 9 75-inch TV

3.8

Best price now

$3,398.00at Macy'sObserved at 1:48 PM

Compared across 8 stores. Prices are checked against each store and labelled with when.

Visit Macy's

Sony BRAVIA 9 75-inch TV

3.8

Best price now

$3,398.00at Macy'sObserved at 1:48 PM

Compared across 8 stores. Prices are checked against each store and labelled with when.

Visit Macy's

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It checks today's price at every store, compares the alternatives and answers in about a minute.

Our take on the Sony BRAVIA 9 75-inch TV

The Sony BRAVIA 9 (K75XR90) is Sony's flagship 4K LED TV, using a full-array mini-LED backlight with high peak brightness and wide viewing angles. It runs Google TV with a 120 Hz panel, four HDMI ports, Dolby Vision, HDR10 and HLG, and Dolby Atmos audio. The best new price is $3,398.00 at Macy's as of November 4, 2026, with 8 stores listing it new. That is a premium price for a 75-inch set, so it only makes sense if you want top-tier HDR brightness and Sony's processing.

Best forBright rooms with lots of windowsMovie and sports fans who want punchy HDRPS5 and Xbox Series X ownersBuyers who want Sony's picture processing

Pros

Very high brightness for HDR highlights
Mini-LED full-array backlight with strong local dimming
120 Hz panel with four HDMI ports
Google TV with Netflix, Disney+, Prime Video and more
Wide 178° viewing angle
Dolby Vision, HDR10, HLG and Dolby Atmos support

Cons

$3,398.00 is expensive for a 75-inch LED TV
99.2 lb and 65.6 in wide, so it needs a big stand or wall mount
Some bloom around bright objects on dark scenes is typical of LED
No 8K and no 144 Hz gaming mode
Rated 3.8 out of 5 from 21 ratings, so reception is mixed

Sony BRAVIA 9 75-inch TV prices at every store

Macy'sNew
In stock
$3,398.00Free shippingObserved at 1:48 PM
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WalmartNew
In stockSold by Walts TV
$3,398.00Observed at 1:48 PM
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BeachcameraNew
In stock
$3,398.00Free shippingObserved at 1:48 PM
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Newegg.comNew
In stockSold by Walts TV
$3,398.00Free shippingObserved at 1:48 PM
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BuyDig.comNew
In stock
$3,398.00Free shippingObserved at 1:48 PM
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Best BuyNew
In stock
$3,398.00+ $16.49 shippingObserved at 1:48 PM
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AVLgear.comNew
In stock
$3,499.99Free shippingObserved at 1:48 PM
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AmazonNew
Availability unknown
As an Amazon Associate, Deal.ai earns from qualifying purchases.
$3,398.00Free shippingObserved at 1:48 PM
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Sony BRAVIA 9 75-inch TV price history

Lowest price we've seen: $3,398.00 on Nov 4 at Walmart. Tracked across 8 stores since Nov 4.

What reviewers say

Owner feedback is mixed, with a 3.8 out of 5 average from 21 ratings. Buyers tend to praise the brightness and color, while some complain about blooming and the price.

Pros

Bright, vivid HDR picture
Good motion for sports
Solid built-in sound

Cons

Visible blooming in dark scenes
High price
Heavy and awkward to mount

About the Sony BRAVIA 9 75-inch TV

The Sony bravia 9 K75XR90 is a 75-inch 4K Ultra HD LED TV featuring a 3840 x 2160 resolution and full array backlighting for enhanced picture quality. With a 120 Hz refresh rate and support for dolby vision, HDR10, and HLG, it delivers vibrant visuals and smooth motion. Powered by google TV, it offers access to streaming apps like netflix and youtube. Equipped with dolby atmos, wi-fi, bluetooth, and voice assistants, it ensures an immersive and smart entertainment experience.

Specifications

Resolution: 3840 x 2160
CEC Enabled: Yes
High Definition: Yes
HDTV Format: 4K
Color: Black
Screen Form: Flat
Display Type: LED
Assistant Support: Google Assistant, Amazon Alexa, Siri
HDR: Yes
Refresh Rate: 120 Hz
Connectivity: Bluetooth, Wi-Fi, IrDA, RF, USB, HDMI, Ethernet, Optical Audio
Supported Streaming Services: Hulu, Google Play, Netflix, Prime Video, YouTube, HBO, Disney+
Anti-Glare: Yes
Width: 65.6 in wide
Screen Size: 75 inches
Depth: 1.9 in deep
Weight: 99.2 lb
HDMI Ports: 4 HDMI ports
Viewing Angle: 178° viewing angle

Questions and answers

Is the Sony BRAVIA 9 worth $3,398.00?: If you want one of the brightest 75-inch LED TVs with Sony processing, yes. If you mostly watch in a dark room, a cheaper OLED will give deeper blacks for less.
How does it compare with the BRAVIA 7?: The BRAVIA 9 has a denser mini-LED backlight and higher brightness. The BRAVIA 7 costs less but gives up some peak brightness and dimming zones.
Does it support 4K 120 Hz for PS5 and Xbox?: Yes. It has a 120 Hz panel and four HDMI ports, and it supports 4K at 120 Hz on compatible inputs.
What is in the box?: The TV, a tabletop stand, the remote, and power and setup accessories. A wall mount is not included.
Is it good for a bright room?: Yes. Its high brightness and anti-glare coating handle daylight well, and the 178° viewing angle keeps the picture even from the sides.
When is it cheapest?: Flagship TVs like this usually drop during Black Friday and Super Bowl sales. The current best new price is $3,398.00 at Macy's as of November 4, 2026.
Where is the Sony BRAVIA 9 75-inch TV cheapest?: At Macy's, for $3,398.00, as of our latest check.
What do buyers say about the Sony BRAVIA 9 75-inch TV?: Rated 3.8 out of 5 from 21 ratings.
Where can I buy the Sony BRAVIA 9 75-inch TV?: 8 stores we checked sell it, including Macy's, Walmart, Best Buy, Beachcamera, Newegg.com.