L'Oréal Paris Feria R57 Cherry Crush vs Vivid Red Permanent Kit

Buy the L'Oreal Feria R57 Cherry Crush if you want a proven, widely reviewed auburn-red with 100% gray coverage and a bonding conditioner. Buy the Vivid Red Permanent Kit if your hair is undyed and you want a brighter, more fiery red without a separate bleach step. Feria has a huge review base and a long track record; the Vivid Red kit is newer, rated higher by a small number of buyers, and is vegan. Feria is the safer pick for gray hair and touch-ups; Vivid Red is the bolder pick for virgin hair.

• Choose the Feria R57 Cherry Crush if you have gray to cover, want a medium auburn rather than a fire-engine red, or you are recoloring previously treated hair.
• Choose the Vivid Red Permanent Kit if your hair is undyed, you want a bright fiery red, and you prefer a vegan kit that lightens and colors in one step.