Bleach London Cherry Red Permanent Kit vs Vivid Red Permanent Kit

Both are permanent red dyes for all hair types, but they work differently. The Bleach London Cherry Red kit is a classic two-part dye with 30 vol developer, so it lifts and deposits in one step and gives a deep, rich red; it has a large, well-established review base. The Vivid Red kit is a no-bleach high-lift formula aimed at undyed hair, with a smaller but higher-rated review count. Pick Bleach London for a deeper, more controlled red on hair that can take 30 vol developer; pick Vivid Red if you want a bright red without a separate bleach step and your hair is virgin.

• Choose the Bleach London Cherry Red if you want a deep, saturated red and your hair can handle a 30 vol developer in a single dye step.
• Choose the Vivid Red if your hair is undyed and you want a bright, fiery red without a separate bleach or lightening step.