Bleach London Vivid Red Permanent Kit vs Bleach London Cherry Red Permanent Kit

Both are Bleach London permanent kits in the same 5.07 fl oz box, so build and format are identical. Vivid Red is the brighter, more saturated red and has the larger review base, with 4.6 from 574 ratings against 4.5 from 220 for Cherry Red. Cherry Red is the deeper, darker red and lists its developer strength (30 vol / 9%), mix ratio (1:1) and vegan suitability openly. Pick Vivid Red for a bold true red; pick Cherry Red for a darker, cherry-toned red.

• Choose the Vivid Red if you want a bright, saturated red and the reassurance of a much larger pool of owner ratings.
• Choose the Cherry Red if you want a deeper, darker red and a kit that states its developer strength, mix ratio and vegan suitability.