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Garnier Olia 6.65 Intense Red vs Bleach London Cherry Red Permanent Kit

Buy Garnier Olia 6.65 if you want a proven, widely reviewed red with gray coverage and a gentler ammonia-free formula. Buy Bleach London Cherry Red if you want a deeper, cooler cherry tone and are willing to work with a stronger 30 vol developer. Olia has far more owner feedback and a built-in conditioning oil system; Bleach London is a smaller, trend-driven kit with a devoted following but only a few hundred ratings.

  • Choose the Garnier Olia 6.65 Intense Red if you need full gray coverage, a non-drip cream that is easy to apply yourself, and a long track record of owner reviews.
  • Choose the Bleach London Cherry Red if you want a deep, cool cherry red and your hair can handle a 30 vol developer.

Prices

  • Garnier Olia 6.65 Intense Red: $9.97 at Walmart (last seen Nov 10)
  • Bleach London Cherry Red Permanent Kit: $9.47 at Walmart (last seen Nov 10)
  • Difference: the Bleach London Cherry Red Permanent Kit is $0.50 cheaper than the Garnier Olia 6.65 Intense Red at the latest prices (Nov 10)
Garnier
Garnier Olia Long Lasting Permanent Hair Color Kit 6.65 Intense Red

Garnier Olia 6.65 Intense Red

Garnier Olia Long Lasting Permanent Hair Color Kit 6.65 Intense Red

4.2(26,703 ratings)
$9.97at WalmartChecked 12 h ago
See all prices and details
Visit Walmart
Pros
  • Ammonia-free and oil-based, gentler on scalp and hair
  • Covers gray fully
  • Huge review base gives a realistic picture
  • Non-drip cream is easy to apply alone
  • Vegan and Leaping Bunny certified
Cons
  • Warm intense red may read orange on some bases
  • Large review base includes mixed results on fading
  • One kit may be short for long or thick hair
Bleach London
Bleach London Cherry Red Permanent Kit

Bleach London Cherry Red Permanent Kit

4.5(220 ratings)
$9.47at WalmartChecked 12 h ago
See all prices and details
Visit Walmart
Pros
  • Deep cherry tone that stays cool rather than orange
  • Strong 30 vol developer lifts darker starting shades
  • Vegan-suitable formula
  • Compact kit with a separate conditioner
Cons
  • Only about 220 ratings, so less owner evidence
  • Stronger developer is harsher on damaged or fine hair
  • Not built for gray coverage
  • Small 60 mL color volume may not cover long hair

What separates them

Garnier Olia 6.65 Intense RedBleach London Cherry Red Permanent Kit
Developer strengthOlia kits use a lower-volume developer suited to depositing color with less lift30 vol / 9% developer gives stronger lift and faster processing
Formula baseAmmonia-free, with 60 oils and no silicones, parabens or phthalatesVegan permanent color; ammonia content not stated on the pack
Gray coverageMarketed for 100% gray coverageNot positioned for gray coverage; aimed at fashion reds
Shade tone6.65 Intense Red is a warm, vivid red at a medium levelCherry Red is a deeper, cooler red
Review volumeAbout 26,700 ratings at 4.2 out of 5About 220 ratings at 4.5 out of 5
Kit contentsColor cream, developer, conditioner and gloves in one box60 mL color, 60 mL developer, 20 mL conditioner, 1:1 mix
ApplicationNon-drip cream formula, easier on solo applicationThinner 1:1 mix; needs careful sectioning
Hair condition afterClaims up to 3x shinier hair than uncolored, unwashed hairIncludes a separate conditioner sachet for post-color softness

Price history

$29.47$9.97
Nov 2Nov 11
  • Garnier Olia 6.65 Intense Red: lowest $9.97 on Nov 9 at Walmart; $9.97 on Nov 11.
  • Bleach London Cherry Red Permanent Kit: lowest $29.47 on Nov 11 at McGrocer.

Prices at every store

Garnier Olia 6.65 Intense Red

  • WalmartNew

    In stock

    $9.97Checked 12 h ago
    Visit Walmart
  • TargetNew

    In stock

    $9.99+ $5.99 shippingChecked 12 h ago
    Visit Target
  • DoorDashNew

    In stockSold by Walgreens US

    $13.49+ $5.99 shippingChecked 12 h ago
    Visit DoorDash
  • eBayNew

    Availability unknownSold by chele3699 (93.3% positive, 85 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $17.77+ $7.47 shippingChecked Nov 9
    Visit eBay

Also available at

  • WalmartCheck price at Walmart

Store links may earn us a commission. Some prices via Klarna.

All 5 stores and price history →

Bleach London Cherry Red Permanent Kit

  • WalmartNew

    In stock

    $9.47Checked 12 h ago
    Visit Walmart
  • McGrocerNew

    In stock

    $29.47Checked 12 h ago
    Visit McGrocer
All 2 stores and price history →

Specs compared

SpecGarnier Olia 6.65 Intense RedBleach London Cherry Red Permanent Kit
multipack_quantity11
size15.07 fl oz
hair_color_shade6.65 Intense Red—
colorRed—
Colour—Cherry Red - deep red
Conditioning Colour volume—60mL
Developing Lotion volume—60mL
Conditioner volume—20mL
Developer strength—30 vol / 9%
Mix ratio—1:1
Package type—Box
Country of origin—Produce of the EU
Show all 14 specsShow fewer specs
SpecGarnier Olia 6.65 Intense RedBleach London Cherry Red Permanent Kit
Hair types—For All Hair Types
Vegan suitability—Suitable for Vegans

What reviewers say

Garnier Olia 6.65 Intense Red

  • 4.2 / 526,703 ratings

Reviewers rate Olia highly for its gentle smell, soft feel and strong gray coverage. Red users often love the first-week color but note it fades and needs refreshing.

What people mention
  • FadeCriticisedRed shades lose intensity faster than other colors, so many users reapply or use color-depositing products between dyes.
  • SmellPraisedUsers say the floral scent is far milder than ammonia-based dyes.
  • Hair feelPraisedOwners report hair feels soft and conditioned after coloring, not dry or straw-like.
  • Gray coverageMixedMany get full coverage, but some find stubborn grays need a longer development time.

Bleach London Cherry Red Permanent Kit

  • 4.5 / 5220 ratings

Rated 4.5 out of 5 across 220 ratings, buyers mostly report a rich, true red that holds well and leaves hair feeling conditioned rather than straw-like. Complaints centre on the result being weaker than expected on darker starting shades and on the amount of product for longer hair.

What people mention
  • Colour resultPraisedBuyers say the red comes out deep and close to the shade shown on light to medium brown hair.
  • Dark hairCriticisedThose starting from dark brown or black report a faint tint rather than a vivid cherry.
  • Hair feelPraisedReviewers say hair feels soft and conditioned after using the included conditioner.
  • CoverageMixed

Questions and answers

Which is better for covering gray?
Garnier Olia. It is marketed for 100% gray coverage, while Bleach London Cherry Red is a fashion shade not positioned for gray.
Which gives a brighter red?
Olia 6.65 Intense Red is warmer and more vivid. Bleach London Cherry Red is deeper and cooler, closer to a true cherry tone.
Which is gentler on hair?
Olia. Its ammonia-free oil formula is the milder option. Bleach London uses a 30 vol developer, which lifts more and stresses hair more.
Which lasts longer?
Both are permanent, so both fade gradually over weeks. Reds fade fastest of all shades; Olia's oil base and Bleach London's conditioner both help slow it, but neither holds a bright red indefinitely.
Is Bleach London worth stepping up to?
Only if you specifically want its deeper cherry tone and your hair tolerates a stronger developer. For gray coverage or a first-time home color, Olia is the safer pick.
Will one kit cover long hair?
Olia's single kit suits short to shoulder-length hair; longer or thicker hair often needs two. Bleach London's 60 mL color is also tight for long hair.

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Some find one box enough, while others with long or thick hair say it runs short.