L'Oréal Paris Feria R57 Cherry Crush vs Bleach London Vivid Red Permanent Kit

Feria Cherry Crush is the safer pick for most shoppers: it is a mainstream permanent dye with 100% gray coverage, a bonding conditioner, and a huge review base. Bleach London Vivid Red is the bolder choice, built for a vivid red result and rated higher by a smaller, more niche group of owners. Feria wins on coverage and consistency; Bleach London wins on color intensity and shine.

• Choose the L'Oreal Feria if you want full gray coverage, a predictable medium auburn, and a kit that has been used by tens of thousands of shoppers.
• Choose the Bleach London Vivid Red if you want a bright, vivid red and are willing to trade gray coverage and a large track record for a punchier result.