L'Oréal Paris Feria R57 Cherry Crush vs Bleach London Cherry Red Permanent Kit

Both are permanent reds, but they suit different shoppers. Feria R57 is a medium auburn cherry with 100% gray coverage and a large, well-documented user base; Bleach London Cherry Red is a deeper, more saturated red with a vegan formula and a small but higher-rated following. Feria is the safer pick for covering gray or matching a familiar shade; Bleach London is the pick for a bolder, deeper red and vegan ingredients.

• Choose the L'Oreal Feria R57 if you need full gray coverage, want a medium auburn cherry that reads natural in daylight, or prefer a shade with thousands of owner reports to judge it by.
• Choose the Bleach London Cherry Red if you want a deeper, more vivid red, care about a vegan formula, and are comfortable with a smaller track record.