Sony Bravia 8 II 77-inch OLED TV vs LG 4K HDR Smart OLED TV

Both are 4K OLED TVs with 120Hz panels, HDMI 2.1 and Google Assistant/Alexa support, so picture fundamentals are close. The Sony K-77XR80 adds the Cognitive Processor XR, Acoustic Surface Audio+ that vibrates the screen itself, and Siri alongside the other assistants; the LG OLED line counters with a simpler, well-proven webOS setup and a strong owner reputation. Buy the Sony for the best built-in sound and Sony's motion and upscaling processing; buy the LG if you want a straightforward OLED and may add a soundbar anyway.

• Choose the Sony K-77XR80 if you want the strongest built-in audio and Sony's XR processing in a 77-inch OLED.
• Choose the LG OLED if you want a proven, easy-to-use OLED and plan to pair it with your own sound system.