Does it really create cleavage?

Yes. The Push Up & In cups angle the bust up and toward the center, which is why owners describe a rounded, lifted shape. The effect is strongest in the padded lace and smooth cup versions.

Is it comfortable enough for all-day wear?

It is a structured underwire bra, so it suits long days better for some than others. Reviewers who like firm support praise it; those sensitive to underwire often find it digs in after several hours.

Can I wear it under a racerback top?

Yes. The straps convert from traditional to crisscross, so you can set them for racerback and other open-back styles.

How does it compare with a basic T-shirt bra?

It gives more lift, cleavage and side smoothing but less seamless coverage. The lace cups and seams can show under thin knits, where a smooth T-shirt bra would not.

Does the sizing run true?

Mostly, but fit varies between colors and between the lace and smooth cup versions. Check the band and cup on your usual size first and size up in the band if you are between sizes.

What is the back closure like?

It uses a double hook-and-eye closure, which gives firmer band support than a single hook.

Where can I buy the Maidenform Love the Lift Push Up & In Underwire Bra DM9900?

9 stores we checked sell it, including One Hanes Place, Maidenform, Kohl's, Lyst, Poshmark.

Maidenform Love the Lift Push Up & In Underwire Bra DM9900

Q: Where is the Maidenform Love the Lift Push Up & In Underwire Bra DM9900 cheapest?

At Kohl's, for $14.39, 42% under what the other stores charge, as of our latest check.

Q: What do buyers say about the Maidenform Love the Lift Push Up & In Underwire Bra DM9900?

Rated 4 out of 5 from 1,000 ratings.

Best price now

$14.39at Kohl'sChecked Nov 7

42% under what the other stores charge

Compared across 9 stores. Prices are checked against each store and labelled with when.

Visit Kohl's

What reviewers say

4 / 51,000 ratings

Owners rate it around 4 out of 5 and mostly praise the lift and the plunge shape under low-cut tops. Complaints center on the underwire comfort, padding bulk and fit varying between colors and cup versions.

What people mention

Lift and shapePraisedWearers say the Push Up & In cups give a noticeable rounded lift and hold cleavage in place.
ComfortMixedSome find the plush-lined underwire comfortable for hours; others say it digs in by the end of the day.
PaddingCriticisedSeveral reviewers find the push-up padding bulky or stiff compared with lighter push-ups.
Fit consistencyCriticisedBuyers report the fit differs between colors and between the lace and smooth cup versions.
Plunge coveragePraisedOwners like that the demi plunge stays hidden under low-cut dresses and tops.
StrapsPraisedThe convertible straps are called useful for racerback and crisscross outfits.

About the Maidenform Love the Lift Push Up & In Underwire Bra DM9900

The Maidenform Love the Lift is an underwire demi push-up bra with Push Up & In cups. The cups lift up and in to enhance the shape without excess padding. The plunging demi front is cut for low-cut tops and dresses.

The cups are plush-lined with Wonderbra technology and supported by underwires. Sheer lace sits over smooth cups, and a bow decorates the center front. Stretchy side panels smooth the sides under fitted clothing.

The adjustable straps are convertible and switch from traditional to crisscross. The back has a double hook-and-eye closure. It comes with lace-accented cups or smooth cups with lace trim at the sides, in colors such as black, white, nude, pink and purple.

Style

Demi push-up bra with plunging front

Support

Underwire cups

Straps

Adjustable, convertible to crisscross

Closure

Double hook-and-eye back

Material

Nylon/spandex

Cup options

Lace-accented, or smooth with lace trim at sides