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Real Flame Ashley Electric Fireplace

Real Flame Ashley Electric Fireplace

4.7· 1,800 ratings

Best price now

$680.90at TargetObserved Nov 4, 2026, 6:33 PM

19% under what the other stores charge

Compared across 5 stores. Prices are checked against each store and labelled with when.

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Our take on the Real Flame Ashley Electric Fireplace

The Real Flame Ashley is an electric fireplace that doubles as a media mantel, with a flame effect that runs with or without heat. It offers thermostat control, automatic shut-off and up to 9,000 BTU depending on configuration, so it can warm a room rather than just decorate it. The best new price is $680.90 at Target as of November 4, 2026, with five stores listing it new.

Best forLiving rooms needing a focal point without a chimneyRenters who want a fireplace they can moveSupplemental heat for a bedroom or denBuyers who want flame ambiance year-round

Pros

Flame effect works without heat
Thermostat and automatic shut-off built in
Multiple finishes to match decor
Up to 9,000 BTU in the largest configuration
Mantel top holds a TV or decor

Cons

Bulky footprint compared with a wall-mounted unit
Heat output varies a lot by configuration
Electric flame looks less real than gas or wood
Assembly takes time

Real Flame Ashley Electric Fireplace prices at every store

TargetNew
In stock
$680.90Observed Nov 4, 2026, 6:33 PM
Visit store
WayfairNew
In stock
$836.00Observed Nov 4, 2026, 6:33 PM
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OverstockNew
Availability unknown
$759.99Observed Nov 4, 2026, 6:33 PM
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Dynamic Home DécorNew
Availability unknown
$909.00Observed Nov 4, 2026, 6:33 PM
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Tractor Supply CompanyNew
Availability unknown
$1,099.99Observed Nov 4, 2026, 6:33 PM
Visit store

Also available at

Bed Bath & BeyondCheck price at Bed Bath & Beyond
eFireplaceStore.comCheck price at eFireplaceStore.com
electricfireplaces.comCheck price at electricfireplaces.com
PerigoldCheck price at Perigold
Real FlameCheck price at Real Flame
Soothing CompanyCheck price at Soothing Company
Woodland DirectCheck price at Woodland Direct

Real Flame Ashley Electric Fireplace price history

Lowest price we've seen: $680.90 on Nov 4 at Target. Tracked across 12 stores since Nov 4.

What reviewers say

Owners rate it highly, at 4.7 out of 5 from about 1,800 ratings, and most praise the look and easy setup. Complaints center on the flame realism and heat reach in larger rooms.

Pros

Attractive mantel finish
Simple assembly
Flame works without heat
Good supplemental warmth

Cons

Flame effect looks artificial up close
Heat limited in big open rooms
Heavier than expected

Specifications

With Automatic Shut-Off: Yes
Type: Fireplace
With Thermostat: Yes
Heat Source: Electric
Finish: White, Brown, Mahogany, Blackwash
Heating Capacity: 4,700 BTU, 4,780 BTU, 5,200 BTU, 9,000 BTU

Questions and answers

Is the Real Flame Ashley worth it?: It is a reasonable buy if you want a furniture-style mantel with a flame effect and some heat. At $680.90 at Target as of November 4, 2026, it sits in the middle of electric fireplace pricing.
Does it heat without the flame?: The flame and heat run independently, so you can use the flame alone for ambiance. Heat output depends on which BTU configuration you buy.
How much space does it heat?: The 5,200 BTU versions warm roughly 400 square feet, and the 9,000 BTU version covers more. It works best as supplemental heat, not a furnace replacement.
What comes in the box?: You get the mantel, firebox, remote and hardware for assembly. A TV is not included.
When is it cheapest?: Electric fireplaces tend to drop in price during fall and holiday sales. Compare the five stores listing it before buying.
Where is the Real Flame Ashley Electric Fireplace cheapest?: At Target, for $680.90, 19% under what the other stores charge, as of our latest check.
What do buyers say about the Real Flame Ashley Electric Fireplace?: Rated 4.7 out of 5 from 1,800 ratings.
Where can I buy the Real Flame Ashley Electric Fireplace?: 12 stores we checked sell it, including Target, Overstock, Wayfair, Dynamic Home Décor, Tractor Supply Company.

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