37% under what the other stores charge
Compared across 8 stores. Prices are checked against each store and labelled with when.
It checks today's price at every store, compares the alternatives and answers in about a minute.
The Real Flame Silverton is a freestanding 48-inch electric fireplace with a wood-and-steel mantel and a glass-front firebox. It runs on a standard outlet, needs no venting, and puts out up to 5,100 BTUs of fan-forced heat with a thermostat and remote. The flame effect works with or without heat, so it can be used year-round. At $507.60 at Target as of November 5, 2026, it sits near the low end of its recent range across the 8 stores that carry it new.
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Lowest price we've seen: $507.60 on Nov 5 at Target. Tracked across 8 stores since Nov 5.
Owners generally treat the Silverton as furniture that adds ambiance first and heat second. Most are satisfied with the look and the easy setup; complaints center on the flame realism and the limited heat output.
