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Sony BRAVIA XR8B 77" OLED TV vs Sony 77" XR8C Series OLED 4K TV

Both are 77-inch Sony OLEDs with Google TV, 120 Hz panels and four HDMI ports, so the picture and platform experience are close. The XR8B is the better-documented set here: it lists ATSC 3.0 tuning, a 4-way position stand, AirPlay 2, Chromecast, IMAX Enhanced and DTS:X, and Sony's XR processing. The XR8C matches on the core OLED panel and refresh rate but its listing is thinner on tuner, stand and audio format detail. Buy the XR8B unless the XR8C is the only one you can find in stock.

  • Choose the BRAVIA XR8B if you want the fuller feature set: NextGen ATSC 3.0 tuner, a 4-way adjustable stand, AirPlay 2 and DTS:X.
  • Choose the XR8C if you mainly want a 77-inch Sony OLED with Google TV and 120 Hz and do not need the extra tuner and stand flexibility.

Prices

  • Sony BRAVIA XR8B 77" OLED TV: $1,998.00 at Amazon (checked today)
  • Sony 77" XR8C Series OLED 4K TV: $2,498.00 at Sam's Club (checked today)
  • Difference: the Sony BRAVIA XR8B 77" OLED TV is $500.00 cheaper than the Sony 77" XR8C Series OLED 4K TV today
Sony
77" BRAVIA XR8B Class OLED 4K HDR Google TV

Sony BRAVIA XR8B 77" OLED TV

77" BRAVIA XR8B Class OLED 4K HDR Google TV

$1,998.00at AmazonChecked 21 min ago
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Visit Amazon

As an Amazon Associate, Deal.ai earns from qualifying purchases.

Pros
  • Full ATSC 3.0 NextGen TV tuner
  • 4-way position stand gives flexible placement
  • AirPlay 2 and Chromecast built-in
  • Dolby Vision, Atmos, IMAX Enhanced and DTS:X
  • Seamless Edge design with underlay stand
Cons
  • OLED brightness is lower than high-end LED sets in bright rooms
  • No 8K option at this size
  • Stand design may not suit every cabinet
Sony
Sony 77 Class XR8C Series OLED 4K UHD TV

Sony 77" XR8C Series OLED 4K TV

Sony 77 Class XR8C Series OLED 4K UHD TV

$2,498.00at Sam's ClubChecked 23 min ago
See all prices and details
Visit Sam's Club

Store links may earn us a commission. Price via Klarna.

Pros
  • 77-inch Sony OLED at 120 Hz
  • Google TV platform with Android app support
  • Four HDMI ports and two USB ports
  • Dolby Atmos support
  • XR OLED Motion smoothing
Cons
  • Tuner and stand details are not published
  • Fewer listed audio and casting formats than the XR8B
  • WOLED panel peaks lower in brightness than QD-OLED rivals

What separates them

Sony BRAVIA XR8B 77" OLED TVSony 77" XR8C Series OLED 4K TV
PanelOLED, over 8 million self-lit pixels, pure blackWOLED panel, 4K OLED
Refresh rate120 Hz120 Hz native with XR OLED Motion
ProcessorXR Processor with real-time color, contrast and clarityNot specified beyond XR OLED Motion
TunerATSC 3.0 (NextGen TV), ATSC, ClearQAM, analogNot listed
StandUnderlay 4-way position stand includedNot specified
CastingAirPlay 2 and Chromecast built-inNot listed
HDR and audio formatsDolby Vision, Dolby Atmos, IMAX Enhanced, DTS:XDolby Atmos
Smart platformGoogle TV with Google AssistantGoogle TV, Android-based

Price history

$2,498.00$1,749.99
Nov 7Nov 11
  • Sony BRAVIA XR8B 77" OLED TV: lowest $1,749.99 on Nov 8 at Amazon; $1,998.00 on Nov 11.
  • Sony 77" XR8C Series OLED 4K TV: lowest $2,498.00 on Nov 7 at Sam's Club; $2,498.00 on Nov 11.

Prices at every store

Sony BRAVIA XR8B 77" OLED TV

  • BrandsMart USANew

    In stockReturn policy

    $1,999.99Checked 21 min ago
    Visit BrandsMart USA
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,998.00Free shippingChecked 21 min ago
    Visit Amazon
  • B&H Photo-Video-AudioNew

    Availability unknown

    $2,498.00Checked Nov 7
    Visit B&H Photo-Video-Audio
  • Fischer FurnitureNew

    Availability unknown

    $2,499.99Checked Nov 7
    Visit Fischer Furniture
All 5 stores and price history →

Sony 77" XR8C Series OLED 4K TV

  • Sam's ClubNew

    In stock

    $2,498.00Free shippingChecked 23 min ago
    Visit Sam's Club

Store links may earn us a commission. Price via Klarna.

Prices and history →

Specs compared

SpecSony BRAVIA XR8B 77" OLED TVSony 77" XR8C Series OLED 4K TV
HDMI Ports4 ports4x HDMI
Resolution4K UHD4K OLED
Refresh Rate120 Hz120 Hz native (XR OLED Motion)
Network FunctionalitySmart TV, Google Assistant—
Smart TVYes—
Internet Streaming ServicesYouTube, Apple TV, Bravia Core, Crunchyroll, Di…—
Network ConnectivityWi-Fi, Bluetooth, LAN—
Video InterfaceHDMI, USB—
CEC EnabledYes, BRAVIA Sync Function—
Display TypeOLED—
HDTV Format4K UHD—
Backlight TechnologyOLED—
Show all 31 specsShow fewer specs
SpecSony BRAVIA XR8B 77" OLED TVSony 77" XR8C Series OLED 4K TV
Display HighlightsHDR, High brightness—
Display Aspect Ratio16:9—
Image Contrast RatioPure black—
Menu LanguageMultilingual—
Supported Resolutions4K—
Stand And MountIncluded—
Design HighlightsUnderlay stand, 4-way position stand, Seamless …—
Mount Interface300 x 300 mm—
Contrast RatioPure black (with over 8 million self-lit pixels)—

What reviewers say

Sony 77" XR8C Series OLED 4K TV

Owners and reviewers treat the XR8C as a strong big-screen OLED with Sony's usual motion and upscaling strengths. Most praise the contrast and Google TV, while some note it cannot match brighter QD-OLED sets in a sunlit room.

What people mention
  • Picture contrastPraisedOwners say the OLED panel delivers deep blacks and clean shadow detail.
  • BrightnessMixedReviewers find it fine in dim rooms but weaker than QD-OLED rivals in daylight.
  • MotionPraisedSports and gaming look smooth thanks to the 120 Hz panel and motion processing.
  • Smart platformPraisedGoogle TV is described as fast and well stocked with apps.

Questions and answers

Which is better for a bright living room?
Neither is the brightest choice; both are OLED. The XR8B lists high brightness and Dolby Vision, which helps with HDR highlights, but a bright room still favors a high-end LED or QD-OLED set. If you watch mostly in daylight, consider those instead.
Do both have a NextGen TV tuner?
The XR8B lists ATSC 3.0, ATSC, ClearQAM and analog tuning. The XR8C listing does not name a tuner, so confirm before relying on over-the-air NextGen TV.
Which has better sound?
The XR8B lists Dolby Atmos, DTS:X and IMAX Enhanced, which is the broader format set. The XR8C lists Dolby Atmos only. Either way, a soundbar will beat both built-in speakers.
Is the XR8B worth stepping up to over the XR8C?
If you use an antenna, wall-mount or need AirPlay, yes: the XR8B adds the NextGen tuner, a 4-way stand and more casting and audio formats. If you only stream and use a soundbar, the core OLED picture is close.
Which lasts longer?
Both use OLED panels with similar burn-in risk. Sony's XR processing and panel care are comparable across the two. Avoid static logos at high brightness on either.
Do both work with a wall mount?
The XR8B lists a 300 x 300 mm VESA pattern. The XR8C's mount pattern is not published, so check the back panel before buying a bracket.

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More comparisons

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  • 77" BRAVIA XR8B Class OLED 4K HDR Google TV vs Sony 65” class BRAVIA 8 II QD-OLED 4K HDR Smart Google TV K-65XR80M2 (2025 Model)
  • 77" BRAVIA XR8B Class OLED 4K HDR Google TV vs Sony 65-inch BRAVIA 8 II OLED 4K Smart TV
  • Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model vs Sony 77 Class XR8C Series OLED 4K UHD TV

Buying guides that pick them

  • Best large OLED TVs
  • Best 75-inch OLED TVs
Picture Adjustment
Picture settings
—
TV Tuner TypeYes, Analog, ATSC, ATSC 3.0 (NextGen TV), Clear…—
Program Guide TypeDigital EPG—
Screen Resolution—3840x2160 (4K Ultra HD)
Screen Size (")—77.0
Panel Type—OLED with Direct LED backlight
Smart Platform—Google TV (Android-based)
USB Ports—2x USB
Dolby Atmos—supports Dolby Atmos
Panel Technology—WOLED panel