Is the Maidenform Love the Lift bra worth it?

At $15.99 at eBay as of November 8, 2026, it is a low-cost way to get a branded underwire push-up with convertible straps. If you want strong lift under low-cut tops and don't mind hand washing, it is a reasonable buy.

How does it compare with other Maidenform push-up bras?

This is Maidenform's most uplifting push-up style, with Push Up & In cups and a plunging demi front. Other Maidenform push-ups offer less lift or fuller coverage.

Do the straps really convert to crisscross?

Yes. The adjustable straps detach at the back and can be worn traditional or crisscross, which helps under racerback and wide-neck tops.

What sizes does it come in?

It runs from 32A to 40D. The top of the range stops at D, so larger cup sizes need a different style.

How should I wash it?

Hand wash only. The lace, spandex blend and underwire are not meant for a washing machine or dryer.

Push-up bras like this tend to drop during seasonal lingerie sales and clearance events. The $15.99 eBay price as of November 8, 2026 is already well below typical full price.

Where is the Maidenform Love the Lift Push-Up Bra cheapest?

At eBay, for $15.99, 33% under what the other stores charge, as of our latest check.

What do buyers say about the Maidenform Love the Lift Push-Up Bra?

Rated 4.3 out of 5 from 802 ratings.

Where can I buy the Maidenform Love the Lift Push-Up Bra?

10 stores we checked sell it, including Maidenform, Walmart, Kohl's, eBay, Poshmark.

Maidenform Love the Lift Push-Up Bra

Best price now

$15.99at eBayObserved at 11:25 PM

33% under what the other stores charge

Compared across 9 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission.

Visit eBay

What reviewers say

4.3 / 5802 ratings

With 4.3 out of 5 from 802 ratings, most owners like the lift and shape it gives under low-cut tops and call it comfortable for an underwire push-up. Complaints center on fit consistency and the hand-wash care.

What people mention

Lift and shapePraisedOwners say the Push Up & In cups create noticeable cleavage without looking over-padded.
ComfortMixedMany find the plush-lined underwire comfortable, but some feel the firm push-up structure after long wear.
FitMixedReviewers report the band and cups fit true for some and run small or tight for others.
StrapsPraisedThe convertible traditional-to-crisscross straps are called useful for different necklines.
CareCriticisedHand washing only is a common complaint for an everyday bra.

About the Maidenform Love the Lift Push-Up Bra

THE LIFT YOU DESIRE Amplify your assets with the Maidenform Love the Lift Lace Demi Push-Up Bra — our most uplifting underwire push-up bra for women, designed with Push Up & In cups for cleavage that won’t quit. These bras for women lift up and in to enhance your shape while maintaining a natural look without excess padding. The plunging demi front works beautifully with low-cut tops and dresses, while plush-lined Wonderbra technology delivers secure lift and underwire support you’ll barely feel. Stretchy side-smoothing bra panels create a sleek silhouette under fitted clothing, and the convertible straps switch from traditional to crisscross for outfit versatility. Choose from lace-accented bra cups or smooth cups with lace trim at the sides, in a range of classic colors like black bras, white bras, nude bras, pink bras, and purple bras. Whether you’re dressing for a special occasion or want everyday lift and shaping, Love the Lift Push-Up Bra offers the style, structure, and confidence you deserve. MAXIMUM PUSH-UP LIFT - Push Up & In bra cups gently lift up and in for cleavage that won’t quit, creating a rounded, flattering shape without gaps or bulk. UNDERWIRE BRA SUPPORT - Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you’ll forget is there. SIDE-SMOOTHING BRA - Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines. DEMI BRA COVERAGE - Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love. CONVERTIBLE STRAPS - Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra. MANY OPTIONS - Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple. PERFECT WEDDING BRA - Plunging demi front allows you to wear it with low-cut wedding dresses.; cup size: B; band size: 32