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A wirefree push-up bra from Maidenform with front hook closure and adjustable straps, sold in small through large. It aims to give lift and shaping without an underwire, which suits people who find wires uncomfortable. At $23.99 at Target as of November 8, 2026, it sits at the low end of what Maidenform bras typically cost, so there is little reason to wait for a deeper cut.
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Lowest price we've seen: $23.99 on Nov 8 at Target. Tracked across 1 store since Nov 8.
Owner feedback on Maidenform's wirefree push-up styles is generally positive on comfort, with the front closure and soft cups getting the most praise. Complaints tend to center on sizing and on the padding shifting or feeling stiff.
