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Deal.ai › Maidenform › Bras
Maidenform
Maidenform Love the Lift Push Up Underwire Bra

Maidenform Love the Lift Push Up Underwire Bra

Best price now

$17.99at Kohl'sObserved at 11:24 PM

Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

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Our take on the Maidenform Love the Lift Push Up Underwire Bra

The Maidenform Love the Lift is an underwire push-up bra with graduated padding that lifts and shapes the bust. It comes in a blue colorway in a 40 band size. The best new price is $17.99 at Kohl's as of November 8, 2026, and only one store currently lists it new, so comparison shopping is limited.

Best forShoppers who want lift and cleavage from an underwire push-upFull-figure band sizes like 40Buying a single bra at a low priceEveryday wear under fitted tops
Pros
  • Underwire plus graduated padding gives a noticeable lift
  • Push-up shaping without a strapless design
  • Low entry price at $17.99
  • Widely available Maidenform sizing
Cons
  • Only one store lists it new, so price competition is thin
  • Push-up padding adds bulk under thin fabrics
  • Underwire can dig in on long days
  • Limited color choice in this listing

Maidenform Love the Lift Push Up Underwire Bra prices at every store

  • Kohl'sNew

    In stock

    $17.99+ $8.95 shippingObserved at 11:24 PM
    Visit Kohl's

Store links may earn us a commission. Price via Klarna.

Maidenform Love the Lift Push Up Underwire Bra price history

Lowest price we've seen: $17.99 on Nov 8 at Kohl's. Tracked across 1 store since Nov 8.

What reviewers say

Owners of Maidenform push-up bras generally report good lift and a secure underwire fit, with some finding the padding heavy and the band stiff at first.

What people mention
  • LiftPraisedWearers say the graduated padding gives a clear boost and shape.
  • ComfortMixedSome find it comfortable for all-day wear, others say the underwire presses.
  • PaddingCriticisedA few owners find the push-up padding too thick under snug tops.
  • Band fitMixedThe band is reported as supportive but stiff when new.

Specifications

Color
BlueSource
Band Size (US)
40Source
Age Group
AdultSource
Gender
FemaleSource

Questions and answers

Is $17.99 a good price for this bra?
At $17.99 at Kohl's as of November 8, 2026, it sits well below typical Maidenform push-up prices. Only one store lists it new, so there is little to compare against.
What sizes does the Love the Lift come in?
Maidenform makes the Love the Lift across a range of band and cup sizes. This listing is a 40 band in blue.
Is it a push-up or a plunge bra?
It is a push-up with underwire and graduated padding for lift. It is not a strapless or convertible style.
How should I care for it?
Hand wash or use a lingerie bag on a gentle cycle, and lay flat to dry. Heat and tumble drying can warp the padding and underwire.
When is it cheapest?
Push-up bras like this tend to drop during department store lingerie sales and holiday promotions. Watch the price history for dips below $17.99.
Where is the Maidenform Love the Lift Push Up Underwire Bra cheapest?
At Kohl's, for $17.99, as of our latest check.

Stores we've priced the Maidenform Love the Lift Push Up Underwire Bra at

  • Kohl's deals and prices

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